The Master in Digital Marketing Promotes specialization in the digital component of marketing and management, in all its aspects and in a strategic perspective, with the most updated contents and in line with the trends of success of this area.
This course in Digital Marketing provides all the tools for professional success in marketing, advertising and media, enabling students to transform the challenges of this sector into opportunities for growth and future.
Main benefits of this masters program:
- Academic program pioneering and unique in this area of specialization, in the Lisbon region;
- Strong enterprise immersion components;
- Contents aligned with the latest trends in the market;
- Interconnection between the various areas of marketing where digital is applied, from marketing research to trade marketing;
- Preparation of the student to integrate the digital in the strategy of an organization;
- Certification in Google Adwords.
Program taught in: