Master's Degree In Design & Advertising

IADE

Program Description

Read the Official Description

Master's Degree In Design & Advertising

IADE

Masters-Design-Advertising

The Master in Design & Advertising Is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas of training in which IADE has stood out the most.

Through research and the use of active pedagogical models, students are able to understand the dynamics of advertising creation, to critically analyze and evaluate different proposals, and to think about the agency models and the creative direction of the future.

International experience

International101



In addition to the international partnerships that IADE has, the global network of Laureate International Universities offers 80 universities in 29 countries where students can make international mobility.



Companies

Throughout the master's degree, the student will have constant contact with the professional world, either through seminars with leaders and reference professionals, workshops, projects with companies and immersion in the School Agency.

SYLLABUS

1st Year

1st Semester
CURRICULAR UNITS HOURS ECTS
Advertising Design Laboratory 60 Referring to Fig.
Creative Direction and Co-creation 30 6
Integrated Marketing Communication 30 6
Trends & Interactive Advertising 30 6
Narratives and Storytelling 30 3
2nd Semester
CURRICULAR UNITS HOURS ECTS
Advertising Design Project 60 Referring to Fig.
Audiovisual Production Laboratory 30 6
Media Strategy 30 6
Living Lab 30 6
Advertising in Digital Media 30 3
2nd Year



3rd Semester
CURRICULAR UNITS HOURS ECTS
Thesis / Project / Internship Report 15 / td> 18
Research Methods 15 6
Data Analysis Techniques 15 6
4th Semester
CURRICULAR UNITS HOURS ECTS
Thesis / Project / Internship Report 15 30
DGES Registration: R / A-Cr 87/2015, 07/07/2015 Masters
This school offers programs in:
  • Portuguese


Last updated October 23, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
2 years
Part time
Price
Price
Information
Deadline
Locations
Portugal - Lisbon
Start date: Sept. 2018
Application deadline Request Info
End date Request Info
Dates
Sept. 2018
Portugal - Lisbon
Application deadline Request Info
End date Request Info