The Master in Design & Advertising Is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas of training in which IADE has stood out the most.
Through research and the use of active pedagogical models, students are able to understand the dynamics of advertising creation, to critically analyze and evaluate different proposals, and to think about the agency models and the creative direction of the future.
In addition to the international partnerships that IADE has, the global network of Laureate International Universities offers 80 universities in 29 countries where students can make international mobility.
Throughout the master's degree, the student will have constant contact with the professional world, either through seminars with leaders and reference professionals, workshops, projects with companies and immersion in the School Agency.
|Advertising Design Laboratory||60||Referring to Fig.|
|Creative Direction and Co-creation||30||6|
|Integrated Marketing Communication||30||6|
|Trends & Interactive Advertising||30||6|
|Narratives and Storytelling||30||3|
|Advertising Design Project||60||Referring to Fig.|
|Audiovisual Production Laboratory||30||6|
|Advertising in Digital Media||30||3|
|Thesis / Project / Internship Report||15 / td>||18|
|Data Analysis Techniques||15||6|
|Thesis / Project / Internship Report||15||30|
This school offers programs in:
Last updated May 19, 2017