The Master in Corporate Communication is an official postgraduate program taught in TRACOR collaboration and San Pablo CEU University. With a unique design in our country, the Master provides the students with the knowledge and skills required for specialized exercise of external and internal communication in communication departments, advertising or marketing, press offices or institutional relations, social organizations, enterprises and social media.
The Master in Corporate Communication, It is taught in Castilian. The student must demonstrate, after finishing the master and to obtain the official title, which has a level of English equivalent to "B2 level" established by the Common European Framework of Reference for Languages.
In today's technological society, open through the network to all types of users has increased, more if possible, dependence on communication as an instrument of economic efficiency and social influence. Both institutions and companies have renewed the methods of dissemination of brand, corporate image, identity products and services, using communication strategies that take advantage of the unlimited facilities offered by new technologies and network flows. Knowledge of such methods is already a key factor in the relationship between institutions with public opinion and market.
Promote corporate image, caring reputation, raise attention to the products, disseminate social purposes, strengthening citizens' trust in brands and attract potential clients, are targets of a communication strategy whose effectiveness depends specifically on expertise in the use of communication tools and skills to take advantage of the endless possibilities offered by new technologies.
The preparation provided by the Master assures the student strategic knowledge and practical mastery of all those resources. Teachers, academics and professionals with proven experience and prestige, are adapted to the realities of the new technologies and with a stranglehold and updated of the latest communication strategies in networks and new media. The curriculum of the Master trained to be a professional with full competence to work either in small, medium or large companies in a national or multinational level, advertising agencies, departments or agencies of communication, digital marketing agencies, among other.
Why study the Master in Corporate Communication?
By its focus to all the arts of corporate communication and its ability to combine not only a conceptual vision of communication, but also a set of skills and practical tools that make pupils especially valuable for any professional organization; a flexible and adapted reaching strategic vision of communication professional, management and implementation in all areas and versatile ability to create pieces and full communicative elements of style, persuasiveness and generation of emotions and motivated behaviors among different recipients of corporate messages.
From generation communication strategies from the overall strategy of the company, to build a strong corporate identity and brand, the Master covers all aspects of external and internal communication of the company, using all means today available, and teaches how to build all kinds of graphic and audiovisual works in all media, with special emphasis on media such as the Internet, that are changing radically change the way of understanding communication.
The one with guaranteed employment
The degree of recognition of the Master in Corporate Communication industry and multifunction capabilities of its graduates, in addition to master communication processes dominate the design and new forms of communication on the Internet is such that the students who pass the course, after making his traineeship, have guaranteed employment contract, which will allow access (for at least six months) to his first job as a communicator with the exclusive first employment program TRACOR *.
* Students who meet the guidelines set out in the exclusive TRACOR First Employment program. Apply the foundation for our Department of Information and Admissions
Advantages of studying this master in TRACOR
Profile of students in the Master in Corporate Communication TRACOR during the period from 2011 to 2016
Objectives and Skills
Objectives of the Master of Corporate Communications
The main objective of the Master in Corporate Communications is to prepare students for that, through the acquisition of appropriate knowledge, methods and techniques and skills conceptual and practical skills, be able, within a communications department, from:
- Analyze and understand all the problems associated with the communication needs of businesses, corporations or organizations, taking into account all external variables of the environment, at the macro level and the micro, national and international, as well as their own internal variables each organization influencing these needs.
- Establish a consistent relationship between overall strategy, marketing and its relationship with strategies and communication actions arising from them.
- Being able to implement plans, actions and production of specific parts, communication in each and every one of the variants in which it is given, externally and internally in the organization, taking into account the requirements and needs of all groups interest (stakeholders).
- Handle various forms of corporate communication, both externally with all stakeholders, media, civil society organizations, government, etc., as in the domestic sphere with messages that the organization issues and developing relationships with suppliers , employees, shareholders, etc.
- Understanding the strategic and constant feedback between the different forms of corporate communication relationships, and its connection with the overall strategic objectives and consistency with the mission, values, identity, personality and strengthening the reputation of the organization and their brand, from the attention to social responsibility and achievement of objectives of good citizenship and environmental sustainability, increasingly required of corporations by customers, consumers and the general public, in an increasingly informed and globalized society by new technologies and new media and information.
That students know how to apply the acquired knowledge and ability to solve problems in new or unfamiliar environments within broader (or multidisciplinary) contexts related to graphic design and visual communication.
The student should be able to integrate knowledge and handle complexity, and formulate judgments based on information that was incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of their knowledge and judgments.
The student knows communicate their conclusions (and the knowledge and rationale underpinning) to specialists and non-specialists in a clear and unambiguous manner.
The student possesses self-study learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.
The Master in Corporate Communication is an official graduate program consists of 70 ECTS. It is divided into eight areas of knowledge and is completed with the preparation of two partial work a Master's Thesis in which students complete a comprehensive analysis and proposed communication plan of a real company and external internships.
The Master in Corporate Communication is aimed at university graduates of any degree who wish to train and develop professionally in corporate communication related areas.
Students who intend to access the Program must be in possession of:
- A Spanish official university degree, preferably graduates in Advertising and Public Relations, Journalism, Communication and Business Administration.
- A certificate issued by an institution of higher education in the European Higher Education Area entitling the issuing country for access to Master studies.
- A title under foreign education systems to the European Higher Education Area without approval, after verification by the University that accredits a level of education equivalent to the corresponding Spanish university degrees and that authorizes the issuing country for access to Master studies.
The Admissions Committee TRACOR meets regularly to assess the various applications of students who have completed admission tests. The Department of Information and Admissions is responsible for informing candidates of the final result of the admission process. In case of non-acceptance, it is always communicated personally interested, guiding, as far as possible, on more suitable for your career alternatives.
Once admitted into the program, the Department of Information and Admissions tells the student candidate for the steps to reserve a place and final enrollment in the Masters. To reserve a place, the candidate must proceed to make the payment of 20% of the registration fee. The formalization of tuition Agreement grants candidate status student can choose between several forms of payment.
- There is a program of corporate scholarships from 25% to 100% of the cost of the master.
- Check the program of mobility aids.
- If you are an international student there is a special program grants and scholarships for you.
The Master in Corporate Communication incorporates in its program three months of external placements for students.
The COIE of San Pablo CEU University and the Department's Career TRACOR work together to obtain practical and career opportunities for students in the Master. Both departments have many cooperation agreements with companies in the area of communication.
Cabinets and communication departments of large corporations or small and medium enterprises, media, advertising agencies, media agencies, PR agencies, interactive agencies and studies graphic communications, are some of the natural career opportunities this Master in Business communication creates specialists communication management, public relations, advertising, corporate social responsibility, digital and interactive communication, and so on turning its graduates only professionals for its versatility in the landscape current.
These are some of the companies that have collaborated with us or employment practices:
014 MEDIA • ACCIONA • ACENS TECHNOLOGIES • ACH AND ASSOCIATES • ADECCO IBERIA • ADFUERA • ADN.ES • KEYS SYSTEMS • AFRE • ALBANTA CREATIVE MARKETING SOLUTIONS • ALEGGRIA ALEPH COMMUNICATION • • • AMADEUS IT ALPIXEL AMAZON GROUP • • • ANAYA • ARYAN COMMUNICATIONS ASSOCIATES & CIA • ATOS ORIGIN • AVON COSMETICS • AXA • AXEL SPRINGER • AXICOM SPAIN SL • AZENTO DESIGN • BABY bOOMERS COMMUNICATION • BANCO SANTANDER CENTRAL HISPANO • BANKINTER • BARFUTURA • BASSAT OGILVY • BESANA ADVERTISING • BEST RELATIONS • BRAVA PRODUCTIONS • BSB ADVERTISING • Burson-Marsteller • CAMPOFRÍO • CARAT SPAIN • CARREFOUR • CARRERA & CARRERA • CEMEX SPAIN • CIBERNOS XTALEMPRESA • CINTRA • CIRCLE TRAINING • COHN & WOLF • COM HEALTH • COMMUNICATION SINGULAR • COMMUNICATIONS PRODUCTIONS SOUTH • CONTINUUM (CREATIVE SOLUTION CONTINUUM) • CREADE LHH (GROUP ADECCO) • STANDARD ADVERTISING AND MARKETING • Cheeeeese HAPPY DESIGNERS LIVE • DELOITTE • DOMESTIKA INTERACTIVE SL • DVD GO (GROUP PLANET) • E-CREATING • • EDITIONS CONDÉ Edelman - NAST • EDITORIAL MEDICA • The plus side • LIEUTENANT SAM • EMRED.COM • ENTROPY MARKETING GROUP • Epicentric PR • ESIN CONSULTORES • EON • DIGITAL STAR • STUDY LAMELA • EUROPE COMMUNICATION • EUROPORTAL JUMPY • FILTER COMMUNICATION • FLUENTIA • Cibervoluntarios FOUNDATION • Gabinete Técnico Echeverría • GALLERY CREATIVE • GASTON Y DANIELA • GESTAZION • GLOBAL MARKETING • GESTURE CONSULTANTS COMMUNICATION • INVESTMENT MANAGER AUDIOVISUAL THE SIXTH • Gomez Acebo COMMUNICATION • GRAYLING COMMUNICATIONS • GRUPO ANTOLIN • GROUP MAVIVA • GRUPO SAN JOSE • Hachette Filipacchi • HAIKU MEDIA • HP (HEWLETT PACKARD) • IMAGIA • Imaste • IMPACT 5 • INTERACTIVE INFORMATION • INFORPRESS • INECO • INTERACTIVE COMMUNICATION PROJECTS (ICP) • • INTERNAL INTERBRAND DENTAL INTERNATIONALMONETARY • Invergar • IRIEM AD.WORKSHOP • WALTER THOMPSON J • KIMBERLY CLARK SA • CIA PACKAGING & BRANDING • SPAIN • FASHION PEARL PLATFORM (SAINT GOBAIN GROUP) • • LANTERNBRAND CONULTANTS BOIRON LABORATORIES • MIND • LEMURIA CREATIVE SIDE • LEADERLINKERS • CAPITAL Business • LOGIXELL RESEARCH (LOGIQO) • PLAYFUL 7 • MAGIC TOUCH • MANINVEST • Manone CREATIVE SITE • Marketinet • MCCANN ERICKSON • MK MEDIA • MUSSA SOLUTIONS • NEW DAY COMMUNICATION • NH Hoteles SA • notoriety (INCREVENTA COMMUNICATION) • NUCLEO BUSINESS • Nurun CRAZY LABS • OGILVY HealthWorld MADRID • OKI SYSTEMS IBERICA • OLAS ADVERTISING • ONLINE MARKETING • PANDA SOFTWARE • Pjob • PORTAL OF MANAGERS • 121 PRESS • POSTAL FREE • PROINTEC • propels • PSYMA IBERIAN • PYRO STUDIOS • PUBLISEIS INITIATIVES PUBLICITARIAS • PUBLICIS DIALOG • Q & A ADVERTISING • RBA EDITIONS • REPSOL YPF • MAGAZINE KEY • RPA EVENTS • SANED (HEALTH AND EDITIONS SL) • SANOFI - PASTEUR MSD • SB Orbyce SL • SCIENCE TOOLS • SCM-MEDIALAB • SGAE • SEAMER • SIEMENS • SHACKLETON • Słaboń SOFTWARE • SOLCOM • SOONMEDIA • SORENSEN • SPARKLINGMEDIA • SUN PLANET • TEMPERA-MENTO • CREATIVE Ulled ASSOCIATED TERRITORY • • • UNIDENTAL UNICONSULT • UNIPUBLIC • TRAVEL EL CORTE INGLES • LIFESTYLE SOLUTIONS INNOVATING • VODAFONE • WEB2IMPACT • WUNDERMAN • WYSIWYG DIGITAL DESIGN • YA.COM • YOUNG & RUBICAM • SPAIN • ZED ROCHER YVES DIGITAL • DIGITAL ZETA.
(*) Available for Spanish and foreign students who meet the legal requirements to work in Spain and the bases set out in the contract of the First Employment program. Request a copy of the foundation of the program in the Department of Information and Admissions.
Program taught in: