Master's degree in community manager and digital strategies

Instituto Internacional de Marketing - Digital Business School

Program Description

Read the Official Description

Master's degree in community manager and digital strategies

Instituto Internacional de Marketing - Digital Business School

Social media understood as channels where people talk and talk about brands have become essential platforms in communication 2.0

Why the Professional Master in Community Manager and Professional Digital Strategies?

With a high reputation in social channels, a company can grow exponentially thanks to the activity of its clients - also creators of content in the RRSS. Both the Community Manager and Social Media Marketing are responsible for making possible the dissemination and positive impact of a business on social media networks.

The Professional Master in Community Manager and Digital Strategies offers you the possibility to specialize at a professional level in any of these areas. An official, complete and cutting-edge training will allow you to access two of the most demanded positions by companies in the Digital Marketing sector.

GOALS

Be an expert Community Manager and propose creative communication strategies

  • Work in a high position in the Digital Marketing sector.
  • Successfully develop communication strategies in Social Media enhancing my best skills.
  • To understand in depth the technical tools to face professionally the constant evolution of the sector.

To whom it is addressed

Directors and Officers of Online Marketing , Trade Marketing, Community Manager , Relational Marketing, Product Manager, Director of Advertising, Director of Internet Area, Director of Communication and PR Area, Director of Digital Content.

Methodology

It is a practical and participatory course guidance, which is provided specific examples around through our online campus. This allows students to tailor their schedule and hours of personalized study. Participatory tools such as forum, are the link with tutors and teachers. The student gradually progresses in the training plan by studying the contents, exchanging knowledge with colleagues and in consultation with the tutor doubts. The activities will develop along the course give feedback on uptake of matter.

Program

block 01 Agenda in Web Technology and LOPD

block 02 Social Media and Community Manager

block 03 Blogger Professional Forum

block 04 Google Analytics Getting Started

block 05 Google Analytics Topic

block 06 Google Tag Manager

block 07 Introduction to Web Usability

block 08 Topic Usability and User Experience - UX

block 09 Initiation in Search Engine Optimization (SEO)

block 10 Topic Search Engine Optimization (SEO)

block 11 Agenda Content Marketing Strategies

block 12 Social Media Strategist Agenda

block 13 Specialization Forum Facebook Ads

block 14 Personal agenda Branding and Trademark Management.

block 15 Final project agenda

Modalities and Methodology

The methodology used in International Marketing for the learning and teaching of students in the different courses is based on the concept of personalizing, as much as possible, the training of the students, so much so that this will choose the time dedicated to guided study always by a plan established by the center. For this reason we offer two methods of study:

  • Learning Blended or mixed, which combines classroom training with online training.
  • E-learning, where all the training and equipment is online.

In both methods, it is promoting flexibility in time management by students always guided by a temporary varemos. Collaborative work, involvement and contact at all times with the teacher specialized in this field, will make the whole training process a simple task bearable. Therefore, the cloister compose highly qualified professionals in each specialty.

Blended Learning

In the embodiment Blended Learning or blended learning divides the student with the combination of classroom and online work. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor.

E-learning

In the e-learning student learning based on work online through our virtual campus. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor.

Why Choose Us

If you are reviewing what center to enroll you first check what they can offer you.

We offer you the following list of advantages in ALL our programs, both SEMIPRESENTIAL and ONLINE :

  • Virtual campus: this is a campus that emulates what is a real school, an interactive center of encounter between the community. 100% dynamic and participative.
  • Topics in constant updating: attention to detail, with a writing aimed at achieving effective and enjoyable training.
  • Live virtual classes : face to face training with the teacher, get the answer to your questions at the moment.
  • Personalized tutor monitoring: interpret your progress so that you always know where you are.
  • Academic follow-up of the teacher: solve your doubts and correct your tasks.
  • Planning: monthly and weekly to detail.
  • Forums: with colleagues, with the teacher and discussion.
  • Teachers: Connection with all teachers of your program from the first to the last day.
  • Masterclass every month: with Digital Marketing gurus.
  • Access to the IIMN Masterclass History File
  • ISIC card *: International student card with more than 45,000 discounts.
  • Classes / Classes **: all our classrooms have state-of-the-art HP computers and digital whiteboards. Modern and equipped with the best technology, FREE high-performance (300 Gb) fiber optic WIFI with Aruba equipment, the most advanced on the market.
  • Facilities for study **: you can count on our classrooms if you do not have where to study or you need a place with the latest technology. (Check our study schedule).
  • Qualification *: Double degree, IIMN and title accreditation by Abat Oliba CEU University.
  • Pioneers of Digital Marketing: 10 years accumulating experience and resources in training in Digital Marketing. We have not adapted to the digital, we have been born and grown with the Internet. 1st Master of Digital Marketing in Spain: we have more than 27 promotions.

(*) Except initiation courses and English courses.

(**) Headquarters of Barcelona. The rest of venues, to consult.

Modalities of the Master

Master's Degree

  • Duration 1500 hours (205 hours in person) Total period of 14 months
  • Equivalence 60 credits
  • Price of Master 6,750 €. (consult split payment)
  • Open call beginning October 2017 in Madrid and Barcelona

Master Online

  • Duration 1500 hours Total period of 14 months
  • Equivalence 60 credits
  • Price of the Master € 4,500
  • See next call
This school offers programs in:
  • Spanish


Last updated October 5, 2017
Duration & Price
This course is
Online
Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
14 months
Part time
Price
Price
4,500 EUR
price Online; 6,750 € face price
Information
Deadline
Locations
Spain - Barcelona, Catalonia
Start date : Sept. 2018
Application deadline Request Info
End date Request Info
Spain - Madrid, Community of Madrid
Start date : Sept. 2018
Application deadline Request Info
End date Request Info
Dates
Sept. 2018
Spain - Barcelona, Catalonia
Application deadline Request Info
End date Request Info
Spain - Madrid, Community of Madrid
Application deadline Request Info
End date Request Info