Master's Degree In Communication And Digital Media (in Italian)

Il Sole 24 ORE Business School

Program Description

Read the Official Description

Master's Degree In Communication And Digital Media (in Italian)

Il Sole 24 ORE Business School

The Master Communication and Digital Media is committed to providing a bright young candidates, the practical and strategic skills required today to communication professionals.

STRUCTURE

The Master Communication and Digital Media, full-time, closed and compulsory attendance number, of a total duration of nine months of training:

  • Five months of classroom training
  • 4 to 6 month internship at companies, advertising agencies, media centers, consulting firms

In support of classroom teaching, distance learning sessions are planned with the use of e-learning platform of the Business School of the Sole 24 Ore, a dedicated web environment through which, in remote mode, you can consult documents , handouts, multimedia courses and interact with peers and teachers even in collaborative learning.

PROGRAM

The Master Communication and Digital Media covers the following topics:

  • Business communication in the new digital landscape
  • The traditional instruments of integrated business communication
  • Communicate the brand: create, manage and innovate brand values
  • External relations, the press office and events: integrating traditional and digital media
  • The new channels of digital communication
  • Digital strategy: the operational tools of digital communication
  • Create and manage content and online relationships
  • Crisis management and litigation PR
  • The legal framework in the new digital landscape
  • The new forms of advertising
  • The economic aspects of the communication activities: budget and monitoring of results

Project Work in partnership with leading companies in the industry as, in recent editions: Deborah, Dentsu Aegis, Nestlé, Sisal, Discovery, Ducati.

STUDY TOUR

3 days in Dublin to visit the European headquarters of the largest tech companies and digital

STAGE

The internship is an integral part of the curriculum of the Masters degree, represents an important opportunity for privileged entry and accelerated in the business world.

RECIPIENTS

The Master is open to graduates and undergraduates in any subject with passion for technological innovation and a strong motivation to work in the field of communication and web marketing.

FACULTY

The teaching is entrusted to managers, professionals and entrepreneurs in the areas of marketing, communication and adv with a proven teaching method that guarantees a gradual and complete learning of the subject.

ADMISSION PROCEDURES

The Master has a limited number and provides a screening of candidates and a selection process. To submit your application you must fill in the online application.

SCHOLARSHIPS

scholarships that will be awarded to deserving candidates available. To make a request for a scholarship you must complete the "request for scholarships" in the online application and make a selection interview by the deadlines specified in the brochure.

For more information refer to the relevant page.

FUNDING

Students admitted to Il Sole 24 Ore Master can access funding and loans on the entire stake at concessional terms.

CONTACTS

For more information contact the coordinator of the Master:
Fabiana Andreani
Tel: +39 02 3022 3663
Email: fabiana.andreani@ilsole24ore.com

This school offers programs in:
  • Italian


Last updated September 28, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2017
Duration
Duration
9 months
Full time
Price
Price
Information
Deadline
Locations
Italy - Milan
Start date: Oct. 2017
Application deadline Request Info
End date Request Info
Dates
Oct. 2017
Italy - Milan
Application deadline Request Info
End date Request Info