Today, more than ever, businesses compete using the ability and talent of the people working in them. In addition, there has been the need for lifelong learning, which finds its origin in frequency, depth and complexity of the changes that affect organizations and the environment in which they operate.
The role of director of commercial and marketing has taken a leading role in modern business. Because markets are increasingly competitive, complex and changing, this professional requires preparation and continuous improvements in areas such as strategic planning, strategic marketing, consumer behavior, and strategic sales management, among others.
The Master in Business Management and Marketing, e-learning, IEDE Business School program aims that students acquire, strengthen and develop skills and management skills for sound decision-making in the field of business and marketing strategies, for solid skills to function successfully in this area.
The Graduate Professional Master in Business Management and Marketing achieved a level of knowledge, skills and competences in the area, which allow you to: Identify consumer segments and identify new business opportunities.
Mastering the commercial and marketing strategies in the company, with a solid knowledge of quantitative and qualitative tools.
Design and implement a strategic planning of the marketing and communications to compete successfully in domestic and international markets. Define the strategic and tactical criteria that should characterize the sales team in order to strengthen their motivation and commitment to meeting business objectives in the context of business reality.
Hold positions in general management or executive management in the area of marketing, companies or organizations of public and / or private.
- Spanish title by UEM
- Includes exclusive access to James McGuire Global Business Plan Competition
- Access to virtual library.
- Exclusive access to EBSCO data base where you will find papers and scientific articles related to the program.
- It has 3 degree options:
- End master project
<li> Professional advice for entrepreneurs with social risk in conjunction with ROOF</li>
<li> International business travelers</li>
The Master in Business Management and Marketing e-learning, IEDE Business School is structured in 18 months, during which the student must perform the End Master Project, which will defend once passed all the subjects contained in the Curriculum.
Qualified professionals, who work in the commercial and marketing, which have a minimum of 2 years experience
Program taught in: