The emergence of new communication channels and new consumer behavior with brands has completely reinvented the traditional creative process and, therefore, graphic communication systems. The creation of the visual identity of a company and its products or the design of an editorial publication are common challenges facing a graphic designer, but today it is necessary to integrate everything into a global communication strategy in a new scenario who they have gone down the barriers between design and advertising, including online and offline, giving way to the concept of integrated communication or 360.
A graphic designer who want to develop as professional needs to learn to think strategically and globally, to develop their creative potential and develop their own skills. A new professional who join the essence of design art direction, becoming a key element in finding the right graphic language that brands are presented to the public.
With this Master is to provide the graphic designer of the necessary tools to deal with graphics large projects, from the creation of the visual identity of a company and its products to the proposal for a multi-channel integrated advertising strategy, exploring all conceptual, formal and creative aspects of graphic and communication project.
For this, the curriculum provides a very practical way, a complete overview of the main areas of graphic design applied to print media (editorial design, corporate identity and product) while the graphic designer is endowed tools needed to grow and develop as an Art Director in advertising and integrated communications for digital media in an agency or design studio.
At the end of the program, students will be able to generate creative processes relevant, to the maximum all the graphic resources and communication channels, and will develop projects globally basing its proposals on criteria of successful visual communication. It will also have material to develop a portfolio that will enable promoted in the workplace and will help you optimize your projects for submission to contests and competitions.
Graduates, graduates and other candidates with experience in graphic design and software creditable academic curriculum and / or portfolio. Otherwise, you must take the Graduate / basic course in Graphic Design.
Access and Degree
Access university degree (bachelor or graduate degree) and internal selection process. own master's degree awarded by the Universitat Abat Oliva CEU is obtained ..
This master's degree is the result of combining the academic curricula of postgraduate Advanced Graphic Design and Art Direction in Advertising and Digital Media.