This Master in Communication Management and New Technologies arises in order to meet the growing demand of qualified professionals in these areas insufficiently explored and offering new and attractive professional opportunities.


The studies oriented to the proposed degree respond to a need felt by society and companies, and which translates into a growing demand for professionals in the areas of Communication and New Technologies.

Companies and institutions transmit many messages, whether voluntary or involuntary. And it is precisely in communication - linked to the human factor - that there is the real difference between the success or failure in the relationship of companies with the other agents involved in their activity.

The Communication Sciences become the "spearhead" of technological innovation, making the New Technologies are changing the world and the concepts we have about it. And digital media have led to new horizons never before seen in cultural, intellectual, semiotic and communicative terms, impacting the lives of millions of people, both individually, as societies as a whole, and at all levels: personal , social and business. In short, companies and organizations, regardless of their size, move more and more in a globalized and interrelated world, and are forced to face more complex situations that require current solutions. In this sense, the Title program is focused on a strategic vision, so that the Communication Department responds and adapts to the needs demanded by the company.

The specific objectives of the Master's Degree in Communication Management and New Technologies from the Rey Juan Carlos University (DCNT) are:

  • Providing adequate scientific training at the Postgraduate level in relation to the Communication and New Technologies Department.
  • Provide the knowledge and tools necessary to successfully address the challenges posed by the world of Communication, both in companies and in any type of institution (NGO's, Foundations, City Councils, etc.)
  • Enhance the proactive attitude in the decision making of the Communication Department (DirCom), in accordance with the evolution of the business environment.
  • Develop functions developed with the advertising management of any institution, either in conventional media or in digital environments.
  • Provide a comprehensive knowledge of the field of New Technologies, taking into account their implications in the culture, management and organization of the company.


The European Higher Education Area, initiated in 1999 with the Bologna Declaration, promotes a change in teaching methodologies, which focuses on the student's learning process, which extends throughout life and towards employability. Therefore, the curricula, leading to the obtaining of a degree, should have in the center of their objectives the acquisition of competences by the students.

What is meant by Competition? The set of knowledge, skills and attitudes that are acquired or developed through coordinated training experiences, which have the purpose of achieving functional knowledge, that respond efficiently to a task or problem of daily and professional life that requires a process of teaching and learning

The competences that students of the Master's Degree in Communication Management and New Technologies must acquire from the Rey Juan Carlos University (DCNT) are:

Basic and general competences

They are common to university degrees, but are adapted to the specific context of each Degree.


  • CB6 Possess and understand knowledge that provides a basis or opportunity to be original in the development and / or application of ideas, often in a research context.
  • CB7 That students know how to apply the acquired knowledge and their ability to solve problems in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their area of ​​study.
  • CB8 That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of their knowledge and judgments.
  • CB9 That students know how to communicate their conclusions and the knowledge and ultimate reasons that sustain them to specialized and non-specialized audiences in a clear and unambiguous way.
  • CB10 That students have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.


  • CG01 Demonstrate a systematic understanding of communication management processes in organizations, mastering the skills and codes used in the communication of companies and institutions.
  • CG02 Capacities and skills necessary for obtaining and managing those useful information sources to continue their own training development in the field of communication management and management.
  • CG03 Ability to perform a critical analysis and the evaluation and synthesis of new and complex messages in the fields of conventional (off-line) and digital (on-line) communication.
  • CG04 Ability to promote, in academic and professional contexts, the advancement of the tendencies applied to communication in the current information society.
  • CG05 Ability to generate critical thoughts based on the knowledge acquired. The student will generate judgments that allow a reflection on the form, content and ways of managing communication responsibilities in organizations from directive responsibilities.

Cross-disciplinary competences

They are common to all students of the same university center, regardless of the degree they take.

  • CT01 Promote and develop teamwork with responsibility and commitment.
  • CT02 Promote and encourage interpersonal communication and the ability to speak in public.
  • CT03 Promote flexibility and the ability to adapt to change.
  • CT04 Enhance the ability to communicate and relate to their colleagues, the academic community as a whole and society in general, fostering their social skills.

Specific competences

They are specific to the Title and are aimed at achieving a specific exit profile for the student.

  • CE01 Master the codes and terms of conventional and digital communication, of organizations with society.
  • CE02 Apply tools of internal and external communication, conventional and digital, in the interaction processes of companies and institutions.
  • CE03 Analyze the situation of the Communication Department in relation to the field of Journalism and Marketing.
  • CE04 Use of conventional and digital communication strategies to try to evaluate the possible evolution of the sector.
  • CE05 Know the responsibilities of the Communication Department regarding intangible assets, such as sustainability, internal communication or corporate social responsibility.
  • CE06 Possess an up-to-date knowledge of trends centered on the treatment of information, knowing its transcendence at an international level.
  • CE07 Define and work on the existing relationship between the different stakeholders that make up the conventional communication sector and new technologies.
  • CE08 To put in knowledge and to work the different methods and investigation techniques used in Social Sciences.
  • CE09 Address brand assessment and audience measurement tools provided by new technologies in the field of business communication.
  • CE10 Develop and enhance creative skills through tools linked to multimedia technologies, creativity and production.
  • CE11 Ability to plan, direct, coordinate and effectively manage internal communication and crisis communication.
  • CE12 Analyze the returns on advertising investment and knowledge of current sources of financing, both public and private, Spanish or foreign.
  • CE13 Master the concepts and basic legal aspects that encompass the jurisprudence applied to the sector, paying special attention to those basic skills for professional practice.
  • CE14 Know and recreate, in simulated practice, marketing and communication strategies, conventional and digital for different audiences.
  • CE15 Master the necessary skills so that a Communication Director can elaborate and make strategic and tactical decisions in digital / web environments.
  • CE16 Work the necessary tools that allow, autonomously, to recreate the entire production process of the advertising messages, from the generation of the idea to the moment of its dissemination and subsequent follow-up, emphasizing its return on investment and contribution to the organization.
  • CE17 Ability to synthesize all the information and knowledge acquired throughout the Master, generating own documentation of the advertising language, marketing, Public Relations and new technologies.
  • CE18 Know and handle the technological tools necessary for the edition of content messages related to advertising communication and organizations.
  • CE19 To master the technique of oratory before a heterogeneous audience, applying the dialectic to practical sessions and public exhibitions.
  • CE20 Ability to work as a team and in a multidisciplinary environment with the specific objective of creating and developing a comprehensive communication campaign.
  • CE21 Ability to develop, defend and argue a final Master's project; therefore the student will be able to present conclusions before a Commission of recognized prestige.


  • Quality of the program: Program Accredited by the ANECA (National Agency for the Evaluation of Quality and Accreditation) with its Verifica program.
  • It uses advanced techniques, tools and metrics. It studies and works with the current information, marketing and communication technologies in the market.
  • Includes management skills tools such as coaching, leadership, business negotiation, time management.

Differential Factors/>

  • Leading Communication Program in Spain. Official version of the leading market program in communication and advertising studies, according to the ranking published by the newspaper "El Mundo".
  • It incorporates the implementation of marketing as a key element where business communication is inserted.
  • ESIC Degree: Students who take the Master's Degree in Communication Management and New Technologies, URJC will obtain the Master's Degree in Communication and Advertising Management from ESIC.

Student Profile

The Entry profile describes the recommended income profile, which exposes the characteristics that are generally considered desirable for those who are going to start a degree.

The recommended entry profile for the Master's Degree in Communication and New Technologies Management from the Rey Juan Carlos University (DCNT) is:

  • Those wishing an official Postgraduate training with scientific rigor, managerial approach and a practical nature, which adds value to the degree of employability of the trainee.
  • The preferred entrance qualifications in this master's degree are: Advanced Degree or Degree in Advertising and Public Relations, Communication Sciences, Information Sciences (Journalism), Marketing and Commercial Management, Business Administration and Management and Sociology.
  • Regarding the personal profile of the applicants, it should be noted that they are interested in developing their professional activity in the field of Communication and New Technologies. The skills and communication tools of the candidates will also be assessed as positive. The English language, although not required to take this master's degree, is recommended for future development in the workplace.

The Exit Profile describes the professional profile to which the student can orientate, once the degree has been passed.

In order to adapt to the educational reform in Bologna, the Master's Degree in Communication Management and New Technologies from the Rey Juan Carlos University (DCNT), arises in order to meet the growing demand of qualified professionals in these areas, insufficiently explored and that offer new and attractive work and professional opportunities.

The output profile of this degree directly connects with:

  • Directors of Communication (DirCom) and External Relations, responsible for Communication of public institutions, NGOs, City Councils, etc.
  • Entrepreneurs and professionals from the world of Communication.
  • Those graduates and / or graduates who want to orientate their professional career towards Communication and New Technologies, expanding their studies towards the achievement of a Doctorate in Communication Sciences.

External Academic Practices/>

ESIC has an Academic Practices Department, which is one of the natural links of the School with business reality. The External Practices constitute an activity of formative character to be carried out by the students under the supervision of ESIC. They are developed fundamentally and preferably in companies, entities or public or private organizations.

ESIC maintains a relationship with approximately 8,000 companies that recruit profiles, which are formed or have been trained in our School, to incorporate them into their internship programs or through employment relationships.

The average number of internships managed by the ESIC Campus in Madrid in relation to the last three academic years is 1480 and, previously, they have been approved by those responsible when responding to each of the student profiles that are formed in ESIC. The Business Practices Department will guarantee that the internship offer will be available during the academic year, in a number equal to or higher than the number of students enrolled.

Students of the University Masters can participate to the programs of external academic practices once the academic program has begun. The procedure followed to access the internship offered by ESIC begins with the application and registration in the telematic system of our School, which guarantees compliance with the LOPD, from which the participation in the selection process begins.

The content of the training project of each external academic practice will be designed in such a way as to ensure the direct relationship of the same with the studied courses and with the competences to be acquired by the student, which will have the academic tuition of ESIC and the tutor assigned by the student. the company or institution where you make them. The schedules of the practices, in any case, will be compatible with the academic activity developed by the student in ESIC. All this, and other details, will be included in the Educational Cooperation Agreement and the respective Annex, which is the document that regulates the collaboration between the parties for practical training of students and is formalized under the current regulations on external practices of university students.

The evaluation for the recognition of academic credits corresponding to the Curricular External Academic Practices will be carried out according to the foreseen in the Curriculum of each Degree.

Infrastructure and Facilities/>

The infrastructures that we put at the disposal of the students of Master's Degree in Commercial Management (URJC) and Master's Degree in Marketing Management (ESIC) are those of this School, located in Avda. De Valdenigrales s / n in Pozuelo de Alarcón (Madrid) ), in addition to all those that the School has at the disposal of its students and the entire university community (libraries, newspaper archives, computer rooms, sports facilities, etc., in the rest of the venues in Spain).

On the other hand, the Master's students have access to the resources available at the Rey Juan Carlos University.

Access to the facilities meets the universal accessibility requirements. The entrance has soft sloping ramps and the buildings have an elevator adapted to wheelchairs.

According to special needs and following the access lists for the Disability quota, the Center has tables adaptable to students in wheelchairs, as well as communication mechanisms to support the follow-up of classes for students with disabilities. special needs.

The Infrastructure Service is composed of professionals from various sectors whose task is focused on the maintenance, repair and adjustment of equipment and facilities throughout the center.

The School also has signed maintenance agreements with certain suppliers for the attention of various teams in the area of ​​office automation.

Only the infrastructures and equipment of the Faculty that would be used in teaching by the students of Degree are detailed below.

Theory teaching rooms/>

Of all the classrooms that ESIC has, it currently has a total of 31 theory classrooms with sizes ranging from 47.00 to 57.00 m2 dedicated to the Degree Area. All the classrooms of the School have the technical means (computer, internet connection, cannon, fixed projector anchored to the roof of the classroom, projection screen, etc.) necessary for the teaching of the different subjects.

Additionally, the Language Department has 3 classrooms of 45.00 m2 and three seminar rooms of approximately 15.00 m2.

In addition, there are means to guarantee the replacement in case of breakdown (laptops, mobile cannons, etc.) as well as TV monitors with video, for those cases that may be necessary.

Computer teaching classrooms/>

The facilities of ESIC-Pozuelo have 5 computer rooms, with a total of 205 jobs. Each of the classrooms has audiovisual material necessary for teaching. All the classrooms have the same audiovisual media described above and have the necessary programs to equip the students with the techniques and tools necessary for a good development of the training required by the market.

Classroom of Seminars/>

It has 3 rooms of 80.00 m2 as well as 3 rooms of 40.00 m2 equipped with furniture suitable for working in groups, teacher's table with multimedia equipment, projector and Internet connection.

Work rooms/>

So that the different working groups of the Master's Degree in Commercial Management (URJC) and Master's Degree in Marketing Management (ESIC) can meet, apart from the aforementioned classrooms, there are 4 work rooms of approximately 15 m2 each. , with work table and adequate disposition for team work.

Other equipment and learning resources/>

ICT Information and Communication Technologies

A wireless network (Wi-Fi) is available throughout the School at the free disposal of the members of the university community (students, PAS and PDI). In addition, all classrooms have an internet connection on all computers.


The new ESIC University Municipal Library was inaugurated in September 2013 in an independent building close to the School. It offers service to ESIC students and any other external university.

The distribution of services in the building is as follows:

Ground zero

  • Control
  • Point of consultation of the online catalog (OPAC)
  • Computer room: 24 consultation places
  • Group work rooms: 6 (4 places each)
  • Study room: 72 reading places
  • Newspaper library

First floor

  • Point of consultation of the online catalog (OPAC)
  • Reading room (16 places)
  • Work rooms in group: 8 (8 places each)
  • Study room: 72 reading places
  • Study room: 42 reading places


The ESIC library has a fund with these characteristics:

  • Collection of approximately 13500 volumes specialized in marketing, advertising, economy, business, commerce, etc.
  • 200 titles of specialized periodicals in the same subjects.


  • General study and reading room. Free access prior registration as a user of the library.
  • Work rooms in group. Access through advance booking of 24 hours, being fundamental for this to be registered as a user of the library.
  • Access and consultation to databases and electronic documents subscribed by the library.
  • Check the OPAC catalog by clicking here
  • Personal loan: 3 books during a week.
  • Consult in the fund's room of periodical publications and reference.

Office Hours:

  • From Monday to Friday in uninterrupted hours from 9 a.m. to 9 p.m.
  • Saturdays from 10 a.m. to 2 p.m.
  • Special schedule during the exam period: From 9 a.m. to 7 a.m.


There is a Hall of Acts, equipped with all the audiovisual media described for the theory classrooms, with an area of ​​190.00 m2 with a capacity of 200 people.

Reprography service/>

Among the services provided by the School for students of the Master's Degree in Commercial Management (URJC) and Master's Degree in Marketing Management (ESIC), there is the existence of a reprography service, with 2 possible options, one with staff treatment. the school and the other by means of machines that work with prepaid cards.

Cafeteria and catering service/>

The School has a cafeteria and catering service with a capacity of 150 places that allow serving, at present, up to 300 meals a day to students, teachers and administration and services personnel.

Multimedia Classrooms

It consists of three independent units with an area of ​​52m2. It offers the students of the School facilities and resources where they can work in different areas of multimedia design. The activities to be developed by the Multimedia Classroom are the following:

Multimedia workshop for advanced works

The Multimedia Classroom has a physical space, in which work can be done with professional finishing in the areas of video editing, television, radio and graphic design.

Course Planning and Seminars

The Multimedia Classroom will have a permanent program of eminently practical courses, designed to meet the professional expectations demanded by the current market. These courses and seminars will be taught by professionals and teachers in the different areas of digital design and production.

Sports fields/>

They occupy an area of ​​2,200 m2 and are composed of two multipurpose tracks in lso that can be practiced handball sports, basketball, indoor football, volleyball, etc. These facilities are equipped with showers and toilets.

Outdoor parking/>

It occupies an area of ​​about 9,300 m2 and can accommodate about 300 vehicles.


ESIC has a chapel with an area of ​​139 m2 and an approximate capacity for 100 people.

Associated Rankings/>

  • ESIC is ranked 12th Business School in the World.
  • The Director General of ESIC is the 76th Spanish business leader.
  • 3rd Business School in Spain with the best reputation.
  • ESIC is ranked within the top 250 Business Schools in the world and most importantly one of the seven "Top-Tier Employability" business schools in Europe.
  • 2nd Business School of Spain in the sectorial ranking.
Program taught in:
  • English
  • Spanish

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This course is Campus based
Start Date
1 year
14,900 EUR
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