Master of Science in Marketing

University of South Florida

Program Description

Master of Science in Marketing

University of South Florida

Overview

The Master of Science in Marketing is a 34 credit hour specialized graduate degree. For the professional currently employed in marketing, it offers the opportunity to enhance overall knowledge, skills, and abilities. Students can choose an area of emphasis in marketing analytics, digital marketing, and Brand Management, or supply chain management. The MS in Marketing offers sufficient preparation to qualify the graduate for adjunct teaching in community colleges and AACSB and SACS-accredited institutions. For a small number of students, the MS in Marketing is expected to be a stepping stone to the Ph.D.

The MS in Marketing is designed for individuals who:

  • Want a specialized, research-oriented marketing degree,
  • Want to prepare themselves for leadership in the discipline,
  • Want to prepare themselves for more technical careers in marketing, marketing communications, or marketing metrics,
  • Want to meet the minimum qualifications for teaching at SACS and/or AACSB accredited institutions.

Students with no academic preparation in business must complete foundation coursework in statistics and marketing. This requirement can be met by completion of the QMB 6305 Managerial Decision Analysis and MAR 6815 Marketing Management.

Students who have completed an undergraduate degree in a business discipline other than marketing at an AACSB-accredited institution within five years preceding admission to the program may be eligible to waive the statistics requirement but must complete MAR 6815.

Students who have completed an undergraduate degree in marketing at an AACSB-accredited institution within five years preceding admission to the program may be eligible to waive both foundation courses.

This school offers programs in:
  • English


Last updated November 1, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2019
Aug. 2019
Duration
Duration
1 - 2 years
Full time
Price
Price
467 USD
$467.34 per credit hour (Florida Resident) or $913.08 per credit hour (out-of-state/international)
Information
Deadline
Oct. 15, 2019
Locations
USA - Tampa, Florida
Start date : Jan. 2019
Application deadline Oct. 15, 2019
End date Dec. 31, 2021
Start date : Aug. 2019
Application deadline June 1, 2019
End date Aug. 31, 2021
Dates
Jan. 2019
USA - Tampa, Florida
Application deadline Oct. 15, 2019
End date Dec. 31, 2021
Aug. 2019
USA - Tampa, Florida
Application deadline June 1, 2019
End date Aug. 31, 2021