Master of Science in Marketing
This nine-month program gives students advanced analytical marketing skills and the project management knowledge to build and manage brand visibility. Graduates enter the business world with decision-making experience and skill set of marketing tools for careers in one of many fast-growth fields.
Related team projects and marketing internships provide opportunities for students to apply their newly developed skills in actual real world situations. Clients featured in classroom programs include Fortune 500 companies, national and regional firms, public sector organizations, and start-ups. Marketing means getting businesses talked about. To do so, start with a program that is a part of the business world’s conversation.
An undergraduate degree in Marketing is not a prerequisite for the Master of Science in Marketing. The Manderson MSM program requires 30 semester hours of coursework, with the expectation that the degree can be completed in two semesters. Six hours of the 30 are reserved for internship-related activities. Current undergraduates should should apply for admission during the fall prior to or early spring of the year admission is sought. Students may also choose to take the GMAT and begin procurring letters of recommendation at this time.
- Marketing Management
- Professional Sales
- Marketing Analytics
We welcome applications from all undergraduate majors and all work experience levels. We seek to admit a diverse group of students with unique backgrounds, experiences and goals. As such, there are no specific class prerequisites for the Manderson programs. Our prerequisites are few but our expectations are many, including a dedication to excellence, a rigorous pursuit of goals, an innovative mind, and a resolve to be at the forefront of what is current and relevant to modern enterprise.
Experience is important to the dynamic of Manderson’s learning environment. Typically more than 60% of each entering class has significant prior work experience. The program also has a niche group of approximately 40% high achieving students with little or no prior work experience. No matter your prior work experience, Manderson gives you experience for the future.
Statement of Purpose/Intent Essay
You have the option to electronically submit your essay after finishing your online application. This is the most efficient means of submitting your essay. Statements of purpose turned in digitally must be submitted at the graduate application center.
Official GMAT or GRE Scores
Manderson programs accept either the Graduate Management Admission Test (GMAT) or Graduate Record Examination (GRE). Applicants should take either exam and request that scores be submitted electronically to The University of Alabama, which may be done immediately following the completion of the exam. We accept only official score reports from ETS or Pearson VUE that are less than five years old. Official scores must be received before we can evaluate your application.
Official Undergraduate Transcripts
The Graduate School office requires two official transcripts from each undergraduate institution that you have attended. Even if you were/are a UA undergraduate, you still must submit two official transcripts before your file can be reviewed. The registrar should sign across the seal on the back of each transcript envelope.
A fee of $250.00 will be imposed on each graduate course taken. A business school technology fee is assessed at the rate of $11 per credit hour. Other fees (parking, student health services, housing, etc.) are not included in this estimate.
Students enrolled in the Enterprise Consulting concentration are required to register for a class offered in the interim term (the three-week period between spring semester and the summer internship).
Full-time enrollment for graduate students is 9–15 hours per regular semester. An overload fee is assessed for each credit hour in excess of the full-time tuition schedule.
All admission candidates are automatically considered for all available awards, with award decisions based on the merits of each application. No additional forms or applications are required. Students whose applications are received by the early admission application deadline of January 5, or no later than the February 15 priority admission deadline, have the greatest chance of receiving financial assistance through the Manderson program. Manderson consistently awards at least 50 percent of our students with some type of scholarship, assistantship or fellowship.