Why Attend the University of Cincinnati for Marketing?
The University of Cincinnati Master of Science in Marketing program provides you with the skills, knowledge, and behaviors you need to become a world-class marketer. As the city of Cincinnati is home to the global headquarters of Fortune 500 companies such as Procter & Gamble, Kroger and Macy’s and the city is the birthplace of brand management, our Master of Science in Marketing program offers you the unique opportunity to learn from the world’s top marketers and to work on real-world projects for leading companies such as Procter & Gamble, Johnson & Johnson, and General Electric.
Our program has been ranked one of the Top 15 public graduate marketing programs in the United States. Our Master of Science in Marketing faculty are world-renowned thinkers in the fields of consumer behavior and market insights and they will challenge you to reach new levels of marketing expertise in areas ranging from quantitative and qualitative research to branding and advertising to marketing strategy and innovation.
What You'll Learn
Curriculum: The Master of Science in Marketing program provides you with an innovative and specialized curriculum that offers both a breadth and depth of coverage in marketing. You will receive in-depth training and experience in all areas of marketing, including branding, strategy, market research, buyer behavior, product management and international marketing
Practical Experience: Experience-based learning is an integral component of our Master of Science in Marketing program. Our real-world field-study experiences will provide you with the opportunity to acquire practical, hands-on knowledge in order to establish or further your career in the marketing profession.
Program taught in: