The programme offers students from around the world the opportunity to develop their analytical thinking and expertise in marketing. The main field of study is business administration, with specialization in marketing.

The traditional roles of marketers are evolving into more general management functions. Marketers are more often recruited to CEO positions. We believe that there will be a large demand for this new type of qualified business graduates in the near future.

The programme starts with a course called applied marketing analysis, a course in which you will practice marketing research and the application of marketing management theories. This is followed by a course called international marketing strategy. During the second term, you will study managing innovation and entrepreneurship, followed by a course in research methodology.

During your second year, you will study contemporary marketing research, as well as electronic business management. The 2-year master programme is concluded by a 30-credit degree project. The carefully selected courses provide you with the knowledge that will be helpful when you write the master thesis, and foster skills needed to pursue career goals.

The courses are relevant considering the needs on the labor market, such as higher demand for managing innovation, e-business management, and international marketing strategy. Since producers are competing globally with each other, companies must also have an international thinking in their marketing activities.

With a master’s degree, your employability is likely to increase significantly, and after graduating you will have many different career opportunities. Today, some of our previous students work as, for instance, marketing specialists, marketing coordinators, and heads of communications. You can also work as a lecturer at a university and teach. Another possibility is to become a Ph.D. candidate and do research.


Entry Requirements

General entry requirements for second-cycle studies and specific entry requirements:

  • Bachelor Degree in Business Administration, with a minimum of 30 credits in Marketing English.
  • B/6 or the equivalent.


Selections

Alternative selection: The selection of students who have applied is partly based on a statement of purpose and cv.


Syllabus

Click here for the programme syllabus.


Career

The traditional roles of marketers are evolving into more general management functions and marketers are more often recruited to CEO positions. According to our assessment, there will be a large demand for this new type of qualified business graduate. Employability is likely to increase significantly for those with a Master’s degree.


Degree

Master of Science in Business and Economics (120 credits) with specialization in Marketing (Main field of Study: Business Administration)

Options for a 1-year (60 credits) degree exists.

Program taught in:
English

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Last updated July 5, 2018
This course is Campus based
Start Date
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Sep 2, 2019
Duration
2 years
Full-time
Price
170,000 SEK
Tuition fees for students outside EU/EES/Switzerland: 170,000.00 SEK
Deadline
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Some courses and programmes will accept late applications.
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End Date
June 7, 2020
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Some courses and programmes will accept late applications.
Start Date
Sep 2, 2019
End Date
June 6, 2021
Application deadline
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Some courses and programmes will accept late applications.
Location
Application deadline
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Some courses and programmes will accept late applications.
End Date
June 7, 2020

Sep 2, 2019

Location
Application deadline
Request Info
Some courses and programmes will accept late applications.
End Date
June 6, 2021