The program offers students from around the world the opportunity to develop their analytical thinking and expertise in marketing. The main field of study is business administration, with a specialization in marketing.
The traditional roles of marketers are evolving into more general management functions. Marketers are more often recruited to CEO positions. We believe that there will be a large demand for this new type of qualified business graduates in the near future.
The program starts with a course called applied marketing analysis, a course in which you will practice marketing research and the application of marketing management theories. This is followed by a course called an international marketing strategy. During the second term, you will study managing innovation and entrepreneurship, followed by a course in research methodology.
During your second year, you will study contemporary marketing research, as well as electronic business management. The 2-year master program is concluded by a 30-credit degree project. The carefully selected courses provide you with the knowledge that will be helpful when you write the master thesis, and foster skills needed to pursue career goals.
The courses are relevant considering the needs of the labor market, such as higher demand for managing innovation, e-business management, and international marketing strategy. Since producers are competing globally with each other, companies must also have international thinking in their marketing activities.
With a master’s degree, your employability is likely to increase significantly, and after graduating you will have many different career opportunities. Today, some of our previous students work as, for instance, marketing specialists, marketing coordinators, and heads of communications. You can also work as a lecturer at a university and teach. Another possibility is to become a Ph.D. candidate and do research.
General entry requirements for second-cycle studies and specific entry requirements:
- Bachelor's Degree in Business Administration, with a minimum of 30 credits in Marketing English.
- B/6 or the equivalent.
Alternative selection: The selection of students who have applied is partly based on a statement of purpose and cv.
Click here for the program syllabus.
The traditional roles of marketers are evolving into more general management functions and marketers are more often recruited to CEO positions. According to our assessment, there will be a large demand for this new type of qualified business graduate. Employability is likely to increase significantly for those with a Master’s degree.
Master of Science in Business and Economics (120 credits) with specialization in Marketing (Main field of Study: Business Administration)
Options for a 1-year (60 credits) degree exists.
About the School
Linnaeus University is a modern, international university named after Carl Linnaeus – a world-renowned Swedish scientist who was born in the Småland region where the university is located.