Master of Science in Marketing

Barcelona School of Management · Pompeu Fabra University

Program Description

Master of Science in Marketing

Barcelona School of Management · Pompeu Fabra University

The Master of Science in Marketing at UPF Barcelona School of Management is a one-year, full-time program entirely taught in English targeted at students with strong quantitative and analytical skills. The program focuses on the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial and empirical perspective.

Practically oriented and internationally minded, the Master of Science in Marketing will provide you with a full understanding of the important processes involved in creating, communicating and delivering value to customers while strengthening your ability to face and solve complex challenges in an increasingly globalized marketing environment. The Master of Science in Marketing benefits from the outstanding, hand-picked faculty of UPF's world ranked Department of Economics and Business, known for its scientific approach, its constant contribution to creating knowledge and its capacity to stimulate and convey knowledge.

  • Classes taught in: English
  • Program: Full time
  • Start of classes: 16 September 2019
  • End of program: 11 September 2020 (to be confirmed)
  • Program type: Official Master's Degree
  • ECTS: 60
  • Modality: On-Campus
  • Tuition fees: 18,500.00€
  • Internship: Curricular

Why this program?

  • You will master and put into practice the latest cutting-edge tools and techniques used in marketing management, research, analytics, and strategy.
  • For its innovative nature and adaptation to the professional reality of the moment: its academic contents are updated every year, drawing on new trends in marketing (digital marketing, Big Data, etc.).
  • You will learn to integrate consumer analysis with industry analysis in making decisions about the different elements of the brand strategy and marketing mix.
  • Because it will bring you closer to the world of marketing, using the most up-to-date analytical tools and the contributions of professionals active in the sector.
  • Because you will benefit from a teaching staff made up of top-level professors from national and international universities and working professionals, who will guide you through the learning process of developing a marketing plan.
  • For its innovative nature and adaptation to the professional reality of the moment: its academic contents are updated every year, drawing on new trends in marketing (digital marketing, Big Data, etc.).
  • You will be equipped with the tools and skills needed for a successful career in Brand Consulting, Communication Management, Digital Marketing and Marketing Research.
  • Because it grants you the opportunity to secure an internship in the marketing department of top-level companies in various sectors.

Objectives

  • To understand the latest marketing trends and techniques from an analytical approach.
  • To recognize the practical and theoretical tools for choosing markets and planning a marketing management strategy.
  • To obtain knowledge of the techniques and skills that are effective regardless of a company's level of resources.
  • To anticipate and identify today's consumer needs and communicate them in an innovative manner.
  • To learn how to manage a company's marketing, whether it is an SME, NGO, mass-market or services company.
  • To develop skills such as business creativity, leadership, team collaboration and corporate commitment in the field of marketing management.
  • To acquire advanced knowledge and understanding of how the functional areas of a company operate and how they affect its marketing.

Who is it for?

Profile

Work experience

English requirement

Economics, Statistics, Communication, Public Administration,

Business Administration. Other degrees if the candidate has at least 2 years of marketing-related experience

We are looking for candidates with a maximum of 3 years of work experience.

TOEFL IBT: > 100 >

CAE: C1 >

IELTS: > 6.5

English native speakers and those whose have studied their Bachelor's Degree fully in English don't need to present the mentioned certificate.

This school offers programs in:
  • English


Last updated November 19, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Sept. 16, 2019
Duration
Duration
12 months
Full time
Price
Price
18,500 EUR
Information
Deadline
Locations
Spain - Barcelona, Catalonia
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Start date : Sept. 16, 2019
Application deadline Request Info
End date Sept. 11, 2020
Dates
Sept. 2019
Spain - Barcelona, Catalonia
Application deadline Request Info
End date Request Info
Sept. 16, 2019
Spain - Barcelona, Catalonia
Application deadline Request Info
End date Sept. 11, 2020