The HKU Master of Science in Marketing offers a rigorous and cutting-edge learning experience, with a focus on best marketing practices and strategies in today's fast-changing economy.
Upon completing the programme, you will be able to:
Stay ahead of key marketing developments in the face of changing consumers habits, emerging markets, and the internet, etc.
Understand market trends and assess consumer insights when formulating marketing strategies.
Transform innovation and insights into managerial actions to fuel business growth.
Mode and Duration of Study
The MSc(Mktg) programme extends over a minimum of one academic year and a maximum of two academic years for full-time study. Most students tend to finish the programme in one academic year.Courses are offered on a modular basis to allow students to focus on one area of study at a time. There are 6 modules in one academic year and each module is six to eight weeks long, including the examination week.Students usually take 2 courses per module and there are 4 three-hour classes each week.
Medium and Course Assessment
The programme will be taught in English. In addition to individual assignments and exams, some courses also require students to work on project presentations in a team setting. Case studies will be used to illustrate the application of marketing skills in real world situations as well.
The programme is composed of three groups of modules on (1) marketing insights, (2) analytical tools, and (3) decision framework for marketing professionals.It is strategy-oriented with well-rounded training to sharpen your analytical, communication and intellectual skills. Ethics and sustainability issues with a corporate profit-making orientation are also embedded in the programme.
Admissions for 2021 intake is now open.
Round 1: 12:00 noon (GMT +8), October 19, 2020
Round 2: 12:00 noon (GMT +8), December 14, 2020
Round 3: 12:00 noon (GMT +8), February 3, 2021
Round 4: 12:00 noon (GMT +8), March 9, 2021
Round 5: 12:00 noon (GMT +8), April 7, 2021
Offers will be made on a rolling basis and early applications are preferred, in the sense that a large proportion of offers will be allocated to applicants in the early stages. Candidates are therefore highly recommended to submit their applications and supporting documents as soon as possible.
Non-local students are highly encouraged to apply in the first two rounds, to allow sufficient time to arrange student visas and to prepare to move to Hong Kong.
Admission decisions are generally available 1 month after the application deadline and successful applicants will be notified by email. Applicants that have not received an offer will be considered again in the following round(s), until the end of the admissions cycle.
To be eligible for admission to the Master of Science in Marketing programme, you need to fulfil these requirements:
Hold a recognised Bachelor's degree or equivalent;
Obtain statements from two referees, regarding your suitability for the programme; and
Obtain a TOEFL/IELTS* score if you are not from an English-medium university. Minimum score requirement: TOEFL: 80 | IELTS: 6 (with no subtest below 5.5)
*GMAT/GRE scores are not required, but a good GMAT/GRE score will be favourably considered and may be helpful for marginal cases.
School codes for test score reports:
TOEFL: 9671 | GRE: 2482 | GMAT: FS2-WL-12
TOEFL and IELTS score reports are valid for two years only. GMAT score reports are valid for five years. For example, if you submit your application form on Oct 2, 2019, then only the report of TOEFL/IELTS test taken after Oct 1, 2017, is considered valid. Also, please make sure you can arrange the official test report to us in time as the test authorities may not issue your report when the test result has expired.
The proposed tuition fee for the 2021 Intake is HK$318,000*.
Upon receiving the admission oﬀer, candidates will be required to arrange a deposit of HK$80,000* to conﬁrm their acceptance. The balance will be payable in 2 instalments over one academic year, irrespective of the number of courses taken in each module.
There is also a non-refundable application fee of HK$300.
*subject to change and final approval by The University of Hong Kong