Master of Science in Marketing

University of Saskatchewan, Edwards School of Business

Program Description

Master of Science in Marketing

University of Saskatchewan, Edwards School of Business

For Marketing Masterminds!

The MSc in Marketing program was developed by the Edwards School of Business in response to the need for a Ph.D. preparation program. This two year, full-time, research-based program focuses on marketing theory, consumer behaviour, and research design.

Throughout the program, students will be paired with one of our knowledgeable and enthusiastic marketing faculty members who will provide caring mentorship to his/her graduate student through a broad range of marketing topics.

Upon completion of the program, graduates will be well prepared for entry into a Ph.D. program and a career in academia, or for a career in marketing.

Program Structure

Over the course of the first year, students will take courses on:

  • Consumer Behaviour
  • Marketing Theory
  • Designing Marketing Research
  • Statistical Methods Advanced
  • Qualitative Methods
  • One elective that complements their area of research

During the second year, students will conduct research, write, and present a thesis with the help of one of our marketing faculty.

Upon completion, graduates will have the tools, knowledge and resources to pursue a Ph.D. program in marketing or a career in marketing research.


Due to the research intensive nature of the MSc in Marketing program and the need for individual student supervision at the thesis stage, enrolment is currently limited to seven students per year.


The Edwards MSc in Marketing assesses applicants on a composite basis for admission purposes. We look at a variety of factors when making admission decisions including undergraduate degree, grade point average, research interest, GMAT score, and reference letters. An interview may be required.

Your Completed Admission Package Includes:

  • Completed Online Application Form and $90 Application Fee,
  • Official GMAT Score,
  • English Proficiency Scores (if required),
  • A Transcript of your Academic Record,
  • Three Letters of Reference,
  • Current Resume,
  • Letter of Intent.

All documents must be uploaded to your online application.

4 Year Undergraduate Degree in Business or a related field

Applicants must have a four-year undergraduate degree in business or a related field from a recognized university. Applicants must have a cumulative weighted average of at least 70% in the last two years of study (i.e. 60 credit units). Unofficial transcripts from all post-secondary institutions that you have attended must be uploaded to your application. Transcripts from the University of Saskatchewan do not need to be uploaded but are required from all other institutions you have attended. For countries where degree certificates are issued, they must also be uploaded. If accepted, an official transcript of your academic record is to be sent directly from each institution attended.

GMAT (Graduate Management Admissions Test)

All applicants wishing to enter the program are required to write a GMAT exam. GMAT (Graduate Management Admission Test) is a standardized test for measuring aptitude to succeed academically in graduate business studies. The minimum accepted GMAT score is 550.This test can be written at major centres throughout the world. For information on test centre locations, the nature of the exam, and scoring procedures, please visit the GMAT website. GMAT scores are valid for five years from the date the test is taken.

Letters of Reference

The Edwards MSc in Marketing requires you to submit 3 confidential letters of recommendation, from professors or others acquainted sufficiently with your training and experience to express an opinion on your ability to undertake graduate training. Two of these must be academic references and one professional.

  1. Contact your referees and ask them to provide a reference for you for the Edwards MSc in Marketing program, and obtain an up to date email address.
  2. You will then fill out your referee’s complete information on the online application form, and enter their current email address.

Once your application is completed, your referee’s will be sent a link where they can fill out an online form for your reference letter.

Letter of Intent

Your letter of intent is a chance to tell the Edwards MSc in Marketing Selection Committee what unique and valuable contributions you can make to the program.

Provide a brief description of your business and educational background, and your goals for the future. How will an MSc in Marketing help you achieve your goals? Describe briefly what your research interests are.

Discuss why you have decided to apply to the Edwards MSc in Marketing program, and why it is a good fit for you. What specific parts of the Edwards MSc program are you looking forward too?

Make sure your letter of intent is unique and specific to the Edwards MSc in Marketing program. We don't want to read generic letters that sound like they could have been sent to any school; We want to know why you have chosen the Edwards MSc in Marketing, and why we should choose you!


Outline your previous work education and work experience (if applicable) so the selection committee can have a good understanding of your background.

Proof of English Proficiency

Applicants whose first language is not English must provide proof of proficiency in English Please request that the testing centres send your scores directly to our institution. Our institution code is 0980.

  • TOEFL (Test of English as a Foreign Language) evaluates the potential success of an individual to use and understand Standard English at a college level. TOEFL scores are valid for two years from the date the test is taken. Minimum Score of 86 on the Internet-based test with a minimum score of 19 in each testing area.
  • IELTS (International English Language Testing System) measures ability to communicate in English across all four language skills - listening, reading, writing and speaking. We only accept academic IELTS test scores, not general. A minimum score of 6.5 overall is required, with no scores below 6.0 in each area.

All scores must be from one exam date, not to be combined with other exam dates. Tests are valid for 24 months after the testing date and must be valid at the beginning of the student's first term of registration in the graduate program.

This school offers programs in:
  • English

Last updated November 14, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
2 years
Full time
15,000 CAD
Canadian Student Tuition Per Term 2500 CAD, International Student Tuition Per Term 3750 CAD
Canada - Saskatoon, Saskatchewan
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Sept. 2019
Canada - Saskatoon, Saskatchewan
Application deadline Request Info
End date Request Info