Master of Science in Marketing

General

Read more about this program on the school's website

Program Description

The MSc in Marketing program was developed by the Edwards School of Business in response to the need for a Ph.D. preparation program. This two year, full-time, research-based program focuses on marketing theory, consumer behaviour, and research design.

Throughout the program, students will be paired with one of our knowledgeable and enthusiastic marketing faculty members who will provide caring mentorship to his/her graduate student through a broad range of marketing topics.

Upon completion of the program, graduates will be well prepared for entry into a Ph.D. program and a career in academia, or for a career in marketing.

Over the course of the first year, students will take courses on:

  • Consumer Behaviour
  • Marketing Theory
  • Designing Marketing Research
  • Statistical Methods Advanced
  • Qualitative Methods
  • One elective that complements their area of research

During the second year, students will conduct research, write, and present a thesis with the help of one of our marketing faculty.

Upon completion, graduates will have the tools, knowledge and resources to pursue a Ph.D. program in marketing or a career in marketing research.

Last updated Jul 2019

About the School

The Edwards School of Business creates opportunities for dynamic learning and critical thinking. We are grounded in our values of authenticity and integrity. We embrace the teacher-scholar model, and ... Read More

The Edwards School of Business creates opportunities for dynamic learning and critical thinking. We are grounded in our values of authenticity and integrity. We embrace the teacher-scholar model, and deliver our mission through faculty with strong academic and professional expertise. Our culture celebrates diversity and embraces pluralism. We engage our stakeholders to build value in their communities. Read less
Saskatoon , Saskatoon + 1 More Less