The objective of the Master of Science in Marketing Research (MSMR) is to prepare students for successful careers in marketing research, marketing planning, product and brand management, and related fields.
About The Program
Offered weeknights in Arlington, the 36-credit hour MSMR program blends fundamental theories, contemporary applications, and real-world questions to provide students with the skills necessary to drive successful strategy.
Students learn how to meld logic with creativity, quantitative data with qualitative insights, and intelligence with intuition to solve marketing problems and create business opportunities.
The MSMR program consists of 36 semester hours of advanced courses. The program is open to all applicants with at least a bachelor's degree, but is particularly well-suited for those with an undergraduate degree in one of the following areas:
Behavioral Sciences (Anthropology / Psychology / Sociology)
Business (Accounting / Economics / Finance / Management)
Computer Science / Data Science / Information Systems
Marketing / Marketing Research
Mathematics / Statistics
All MSMR students will complete a one week Boot Camp, designed to provide basic knowledge of the following business areas:
The MSMR curriculum consists of the following courses.
Advanced Courses (Nine Courses Required) -- 27
BSTAT 5325 -- ADVANCED METHODS FOR ANALYTICS
MARK 5327 -- RESEARCH FOR MARKETING DECISIONS
MARK 5338 -- CUSTOMER EXPERIENCE AND QUALITATIVE RESEARCH
MARK 5340 -- MARKETING STRATEGY
MARK 5341 -- ADVANCED TOPICS IN MARKETING RESEARCH I
MARK 5343 -- ADVANCED RESEARCH ANALYSIS I
MARK 5344 -- ADVANCED RESEARCH ANALYSIS II
MARK 5396 -- MARKETING RESEARCH INTERNSHIP I
MARK 5397 -- MARKETING RESEARCH INTERNSHIP II
Elective Courses (Three Courses Required) -- 9
Total -- 36
Marketing Research Analyst
Senior Research Analyst
Business Market Analyst
Why Choose Us?
No. 17 Marketing Research program in U.S. (QS, 2020)
Program internship opportunities
AACSB accredited (top 5% of business programs globally)
College of Business alumni network of over 55,000 and counting
Admission to the Master of Science in Marketing Research (MSMR) program is based on completion of the general admission requirements of the Graduate School as specified under the Graduate Admissions Requirements and Procedures in the Graduate Catalog.
Admission to any graduate program is limited and competitive. Decisions for the MSMR Program are based on consideration of several factors:
1. Graduate Index Score
The MSMR Program employs an index score to estimate candidates’ likelihood of success in business graduate programs.
The index score is calculated as GMAT + (GPA * 200).
An index score of 1,200 or higher is typical of a successful candidate.
2. Academic Performance: Grade Point Average (GPA)
An undergraduate GPA of 3.25 (on a 4-point scale, as calculated by Graduate Admissions) is typical of a successful candidate. GPA calculation is based on the last 60 hours of the applicant’s undergraduate program.
A graduate GPA of 3.00 based on at least 24 hours will also be considered.
3. Graduate Performance Indicator: GMAT/GRE Component & Composite Scores
The following test scores are strong predictors of graduate success:
GMAT/GRE Quantitative and Verbal scores above the 50th percentile
GMAT composite score of 580 or higher
Although there is no commonly accepted method for conversion of GRE to GMAT composite scores, the algorithm provided by the Educational Testing Service (ETS) has proven to be a useful tool in estimating a comparable GMAT composite score.
4. Communication Skills
The MSMR Program has established communication standards designed to ensure that all students are eligible to perform as Graduate Teaching/Research Assistants.
All candidates must complete a face-to-face interview (in-person or online) with the MSMR Program Director.
Applicants whose native language is not English must demonstrate a sufficient level of skill with the English language to engender confidence in success in graduate studies. The MSMR Program accepts several forms of assessment, providing that scores meet or exceed the following criteria:
IELTS: Band scores of 6.5 on all skills
TOEFL iBT: Total Composite 81, with preferred section scores of Listening (16), Reading (20), Speaking (23), and Writing (22).
5. Personal Statement/Accomplishments
Statement of Purpose: A thoughtful, well-written statement clearly expressing educational objectives, communicating a passion for marketing research, and providing a glimpse of the applicant’s personality.
Letters of Recommendation: Letters from three persons familiar with the applicant’s academic background and/or work experience who can speak to the applicant’s potential for success in graduate school.
6. Academic & Professional Experience
Academic Institution: General quality and specific program accreditation of the degree-granting institution.
Professional Experience: Work experience, professional certification, or licensure.