EFMD Equis Accredited
AACSB Accredited

Master of Science in Marketing Management

This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.


  • Equips students with sound knowledge and skills in marketing and related areas
  • Offers a comprehensive range of marketing electives
  • Covers applied marketing and leading-edge marketing practices and issues
  • Focuses on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China

Programme Details (From 2019/20 Cohort onwards)

To qualify for the MSc degree, students must obtain 31 credits as follows:

  • 4 Compulsory Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)
  • 6 Elective Subjects (3 credits each)
  • 4 Compulsory Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)
  • 2 Elective Subjects (3 credits each)
  • the subject Research Methods (3 credits) and a Dissertation (9 credits)

Student may, on completion of 4 Compulsory Subjects and 3 Elective Subjects (21 credits), opt for the Postgraduate Diploma.

The Compulsory Subjects comprise strategic and functional marketing modules and are designed to provide students with conceptual and analytical foundations in marketing. The Elective Subjects provide the opportunity for students to learn about applied marketing topics and explore leading-edge marketing practices and issues.

Mode of Study and Duration

Mode of study: Mixed-mode

Students can pursue their studies with either a full-time study load (taking 9 credits or more in a semester) or a part-time study load (taking less than 9 credits in a semester)

Depending on their pace of study, students should normally be able to complete the programme full time in 1.5 years or part time in 2.5 years with a maximum study period of 5 years.

The programme offers a structured progression pattern. However, with the credit-based system, the programme gives students the flexibility to complete the programme within 5 years, depending on the number of subjects a student enrols in for each semester.

Classes are normally scheduled on weekday evenings. Each subject requires 39 contact hours over a teaching semester, with one 3-hour class per week.

Entrance Requirements

To be eligible for admission to the programme, you should have a Bachelor's degree or equivalent academic/professional qualifications. There is no restriction on your previous background – business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable.

Priority will be given to those with relevant working experience.

Suitable candidates may be invited to attend admission interviews.


Local students:

The tuition fee is HK$170,500 per programme (31 credits)

Non-local students:

The tuition fee is HK$254,200 per programme (31 credits)

Program taught in:
  • English

See 8 more programs offered by Faculty of Business, Hong Kong Polytechnic University »

Last updated January 4, 2019
This course is Campus based
Start Date
Open Enrollment
1.5 - 6 years
254,200 HKD
non-local students
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