Master of Science in Marketing Brand Management

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positions within advertisers, or advertising and media agencies.

The classes and projects will provide students with the opportunity to improve their English language skills in the classroom and in the vibrant city of London, one of the advertising centres of the world.

Course Descriptions

  • Consumer Psychology and Persuasion Strategies
  • Brand Management
  • Psycho-sociology, Communication Semiotics and Brand Semiology
  • Marketing Research & Studies
  • Management Control Applied to Marketing & Communication
  • International Marketing
  • Business Management & Strategy
  • Merchandising
  • Launching and Managing New Products
  • Marketing & Distribution Networks
  • Marketing & Sales Strategies
  • Operational Marketing & Loyalty Techniques
  • E-Commerce
  • Communication and Brand
  • Marketing and Media
  • Design Strategies
  • Trademark Law
Program taught in:
English
This course is
Start Date
Aug. 2019
Duration
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Full-time
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Start Date
Aug. 2019
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Aug. 2019

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