University College Dublin

Ranked among the Top 1% of institutions worldwide and one of the few elite business schools to hold the ‘Triple Crown’ accreditation from AACSB (US), AMBA (UK) and EQUIS (Europe), University College Dublin (UCD) delivers top quality Master’s Degrees to help professionals fulfil their goals.

All Degrees awarded by University College Dublin (UCD), with programmes delivered via Kaplan in Singapore, are accredited by the Chinese Service Center of Scholarly Exchange (CSCSE), an affiliation to the Ministry of Education of the People’s Republic of China.

The Master of Science (MSc) in Marketing programme is designed for professionals who wish to achieve mastery in Marketing, accelerate their career growth and build their network with like-minded business leaders. The programme offers a solid foundation in key areas of Brand Management and Marketing.

Students will acquire the necessary theoretical knowledge, analytical skills, and methodologies to grow their career in the world of Marketing and Corporate Communications.

Structure and Content

This Master’s Degree programme may be completed in a minimum of 18 months on a part-time basis. Below is the programme structure:

Core Modules

  • Organisational Behaviour
  • Global Strategic Management
  • Corporate Financial Management
  • Research Paper 1
  • Research Paper 2

Pathway Modules

  • Brand Management
  • Corporate Marketing Strategy
  • Marketing Communications

Research Papers 1 and 2 are to be submitted by the end of month 12 and 18 respectively.

Entry Requirements

This Master’s Degree programme accepts a wide range of qualifications, which includes:

  • Bachelor’s Degree in any discipline.
  • Applicants with no Bachelor’s Degree but possess relevant professional qualification and work experience will be considered on a case-by-case basis.

English Requirements:

Applicants are required to meet the University’s English language requirement.

Delivery Method

Each module is delivered over a period of 9 weeks. The lessons are typically held on the third week for 5 consecutive days (Inclusive of weekdays and weekends).

Each module is supported with 24 contact hours. Classes are generally conducted on weekends and evenings on weekdays.

Assessment Methods

Each module is assessed by any combination of class participation, written assignments, projects and examinations. Assessment methods may vary according to individual module requirements.

Graduation and Degree

Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Master of Science in Marketing from University College Dublin.

The Master’s Degree will be the same as that awarded to the on-campus graduates.

Programme Fees

The total fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.

Program taught in:
  • English

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Last updated September 2, 2019
This course is Campus based
Start Date
Oct 2019
Apr 2020
18 months
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