Innovative Business Education for Creative Industries

Join our diverse academic community for a year of challenges and collaborations that will help you change and shape your career trajectory. Our students are driven designers, architects, visual and fine artists, performing artists, writers and others who work in the creative and cultural industries. Our faculty members are a lively mix of management specialists and creatives. All of us are passionate about doing work that has a real impact on society.

This unique programme is designed to advance your career as a solo practitioner, an entrepreneur or a member of a larger organisation within the creative economy. During the programme, you will:

  • Build knowledge of business and management within the context of creative and cultural industries
  • Gain new methods of learning, creating and managing to improve your career success and satisfaction – in socially responsible and meaningful ways
  • Develop a diverse international network of peers, mentors and industry professionals across creative and cultural fields

The interdisciplinary Master of Science in Management and Entrepreneurship in the Creative Economy is built around the unique learning styles and goals of creative people like you. Designed and taught by Audencia Business School and The Glasgow School of Art’s Innovation School, each module has been created specifically for this programme and integrates a creative mix of teaching and learning methods for both business and arts/design education.

Key Information

  • Degree earned: Master of Science in Management and Entrepreneurship in the Creative Economy (Audencia); certificate (GSA)
  • Language: English
  • MSc Duration: Classes from September to June followed by a 4 to 6-month internship or professional mission
  • Programme start: September
  • Location:
    • Audencia's MEDIACAMPUS Nantes
    • The GSA’s Highlands & Islands Campus (2 weeks)

Programme

Your programme combines the design approaches and studio (project-based) teaching methods of The Glasgow School of Art (GSA) with the internationally recognised, innovative, collaborative and responsible business education of Audencia Business School. The programme includes:

  • Modules designed and taught collaboratively by faculty members at Audencia and the GSA
  • Study in Nantes, France, a vibrant, modern city with old-world flair
  • Two-week International Winter School in the inspirational Scottish Highlands
  • Real-world consulting or research project
  • Optional internship in a creative industry
  • Collaborative and creative live projects both online and offline, studio (project-based) work and more

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Audencia & the Glasgow School of Art

Rather than putting pre-existing management and creative classes on a schedule to form a so-called “new” programme, Audencia and the GSA’s Innovation School have jointly designed a customised programme of classes and projects that respond to emerging trends, circumstances and opportunities within the global creative economy.

Every aspect of the programme combines learning in business and management with creative processes and people. The programme is located in Nantes, France, but the GSA faculty members teach one-third of the classes – and the two-week International Winter School, which brings international design schools together in Scotland, is a highlight of the programme.

Audencia Business School

Audencia is amongst the elite 1% of business schools worldwide to hold triple accreditation from EQUIS, AACSB and AMBA. A world leader in corporate social responsibility, we were the first French business school to adhere to the UN’s Global Compact and sign the Principles of Responsible Management Education, which we also helped define. We bridge the gap between passion and business, pairing creativity with meaningful action. Learn about our business incubator and our artistic incubator to see how we support creative entrepreneurs.

Our strong partnerships with institutions like the Nantes School of Art and the Nantes School of Architecture contribute to the creative atmosphere here. We’ve formed an alliance with other leading institutions in Nantes to unite and enrich engineering, management, architecture and creativity. Through our network, you’ll work with faculty members who have extensive industry experience, researchers who specialise in a diverse range of fields and corporate and creative partners in need of real solutions.

The Glasgow School of Art

Ranked in the top 20 schools for art and design globally, the GSA's Innovation School is a creative collective of researchers, teaching faculty members and master’s and doctoral students. Together, we address complex issues through innovative design practices and customised community engagement to help improve individual and collective well-being.

Our core expertise is the development and expression of collaborative creativity. We co-create new products, systems and services for a preferable future, as well as develop the capabilities needed to realise and sustain that innovation. In other words, we develop creative communities to effect transformational change.

The Innovation School’s partnership with Highlands and Islands Enterprise complements the programme, giving you access to innovative creative industry projects in the region. The GSA also operates a campus in Singapore in partnership with the Singapore Institute of Technology, with teaching and research focused on design’s role in the changing and culturally diverse economic environment.

copyright (c) David Freer

Creative Culture

The MSc in Management and Entrepreneurship in the Creative Economy is an alternative to an MBA or MFA programme. It offers you a uniquely creative culture with a degree from a respected and socially responsible business and management school.

Diverse creative peers

You’ll meet imaginative and motivated people from across the globe whose primary goal is to move the creative and cultural industries forward.

Unlike an MBA programme, the MSc in Management and Entrepreneurship in the Creative Economy gives you an international network of creative people inspired to help make, write, build, develop and perform in new and exciting ways.

Unlike an MFA programme, your classmates will be from a diverse range of creative backgrounds. Instead of a room full of graphic designers, for example, in each class you’ll collaborate with musicians, digital artists, fashion designers, photographers, writers, architects and more. This wide-ranging network is more reflective of who you’ll work with throughout your career in the creative industries.

Unique teaching methods

Business and management skills will help you make more of your talent and better support the cultural and creative industries you care about. This doesn’t mean that you have to suffer through a rigid business and management programme.

Inspirational locations

For most of your programme, you’ll be on Audencia's Media Campus in Nantes, France. Nestled in the picturesque Loire Valley, Nantes is known for both its innovative community and its quality of life.

Traditional vineyards and contemporary art installations, lazy riverboats and booming industry – Nantes is a thriving modern city with old-world flair. And as the third-largest city of industry in France, with close proximity to Paris, Nantes offers a wealth of opportunities.

  • Nantes, France
  • The Highlands, Scotland (Forres)

Student Profile

The students who will join this programme:

  • are creative people who are passionate about their area of expertise
  • want to explore fields in creative and cultural industries
  • love working with people from all over the world
  • know collaboration will be across fields and disciplines
  • understand the importance of business and management to the creative and cultural industries
  • are motivated by the ability of the creative and cultural industries to improve people's lives

International Partners

Audencia is among the elite 1% of business schools to hold triple accreditation from EQUIS, AACSB and AMBA. Our strong international partnerships serve as the foundation of your programme. You’ll work with faculty members who have extensive industry experience, researchers who specialise in the field, and corporate partners within the creative economy.

The MSc in Management and Entrepreneurship in the Creative Economy is supported by Ubisoft, a leading global creator, publisher and distributor of interactive entertainment and services and Scintillo, an innovative holding of cultural and creative organisations in Paris.

Learn from and connect with industry experts from Ubisoft and other companies, building a network of industry contacts for your future career.

Careers

The creative and cultural industries (CCIs) have shown exceptional resilience to economic crisis and are well-placed to grow further in future due to their role as forerunners in the creative economy.

  • $2.25 trillion generated by CCIs worldwide
  • 29 million people employed by CCIs worldwide
  • 3.3% of the EU’s working population is in CCIs
  • 19.1% of CCI jobs are held by those under 30 years old

This programme is vitally relevant to the careers of creative people. It prepares you for a number of career paths within the creative and cultural industries and the creative economy, including solo practitioner and entrepreneur, as well as roles within a larger institution, organisation or company.

Note: Statistics are based on the number of replies to the question. They relate to all classes to date unless otherwise stipulated.

Industries

  • Arts, entertainment and recreation sector
  • Advertising sector
  • Information and communication sector

Approximately half of all creative jobs are also found outside the creative and cultural industries.

Positions

Examples of positions in the creative industries include:

  • Chief creative officers, art directors, creative directors
  • Conductors and facilitators of creativity and innovation in organisations
  • Entrepreneurs and intrapreneurs in the creative and cultural industries
  • Brand strategists
  • Content strategists
  • Project managers and curators
  • Heads of trends and futuring
  • Managers of arts organisations

Companies

Examples of companies hiring Audencia students in the creative and cultural industries include:

  • Ubisoft
  • EMI Group Limited
  • Canal+
  • The Louvre
  • CarpeDiem Film & TV
  • Coyote Productions
  • National Film Board of Canada
  • Sydney Symphony Orchestra
  • OPEN WALLS Gallery

Network

Since the MSc in Management and Entrepreneurship in the Creative Economy requires a creative background, you’ll form a global network of designers, architects, artists, musicians, actors, writers and others working in the creative industries.

You’ll also meet and work with creative professionals involved in contemporary practice and managing the creative process in a range of other industries. A roster of guest speakers and industry partners will contribute to your learning and assessment activities. This offers you the chance to network with industry professionals and meet potential role models and mentors throughout your stays in France and Scotland.

Career Services

Throughout your programme and after graduation, you’ll have access to the large, international, professional network of Audencia’s Career Services Department.

Admissions & Finance

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Join us! Here is a breakdown of everything you’ll need to make it smoothly through the application process. Admissions are open until the programme is full; however, we strongly recommend applying by the early application deadline of 31 January.

Eligibility

MSc:

  • 4-year bachelor’s degree in any field
  • Proficiency in English
  • Minimum 2 years’ work experience in a creative or cultural industry, or concrete evidence of dedication (professional, academic or personal) to a creative or cultural industry

or

  • Completion of Pre-MSc programme

Pre-MSc + MSc:

  • 3-year bachelor’s degree in any field
  • Proficiency in English
  • Minimum 2 years’ work experience in a creative or cultural industry, or concrete evidence of dedication (professional, academic or personal) to a creative or cultural industry

Note: you can apply during the last year of your bachelor’s studies.

Application

You may begin your online application at any time; you can save it and make changes before submitting.

Note: You can apply during the last year of your bachelor’s studies.

Documents

In addition to the online application, you will be required to submit the following documents:

  • CV and cover letter in English
  • Copies of diplomas and academic transcripts
  • English test score (TOEFL, TOEIC, IELTS)*
  • Copy of identity document (e.g., passport)
  • Photo (jpeg, 346 x 366 pixels)

*English test scores are not required for native speakers or applicants who have completed their undergraduate degrees in English. Contact us if you have a different English test score or are planning to take a test later in the year.

Tuition

  • MSc in Management and Entrepreneurship in the Creative Economy: €16,000
  • Pre-MSc + MSc in Management and Entrepreneurship in the Creative Economy: €21,000

Other costs linked to school fees

Application fee: €100

Compulsory registration with the student social security system (students under 28 years of age): As an example, the total for 2016/2017 was €215. The fee must be paid at the latest on the first day of the first school year, and for subsequent years before 30 September.

Costs such as visa fees, transportation, accommodation and meals are to be paid directly by the student.

Financing

Audencia’s commitment to excellence and diversity is shown through the variety of scholarships we give out each year to students of merit from different backgrounds.

Our aim is to open up the best business education to students who show the skill and motivation to be the leaders of tomorrow.

Program taught in:
  • English
Audencia Business School

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Last updated August 21, 2019
This course is Campus based
Start Date
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Sep 2019
Duration
1 - 2 years
Full-time
Price
16,000 EUR
Pre-MSc + MSc: €21,000
Deadline
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Request Info
Admissions are open until the programme is full; however, we strongly recommend applying by the early-application deadline of 31 January.
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Admissions are open until the programme is full; however, we strongly recommend applying by the early-application deadline of 31 January.
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