Master of Science in Management and Entrepreneurship in the Creative Economy

Audencia Business School

Program Description

Master of Science in Management and Entrepreneurship in the Creative Economy

Audencia Business School


Join our diverse academic community for a year of challenges and collaborations that will help you change and shape your career trajectory. Our students are driven designers, architects, visual and fine artists, performing artists, writers and others who work in the creative and cultural industries. Our faculty members are a lively mix of management specialists and creatives. All of us are passionate about doing work that has a real impact on society.

This unique programme is designed to advance your career as a solo practitioner, an entrepreneur or a member of a larger organisation within the creative economy. During the 1-year core programme, you will:

  • Build knowledge of business and management within the context of creative and cultural industries
  • Gain new methods of learning, creating and managing to improve your career success and satisfaction – in socially responsible and meaningful ways
  • Develop a diverse international network of peers, mentors and industry professionals across creative and cultural fields

The interdisciplinary MSc in Management and Entrepreneurship in the Creative Economy is built around the unique learning styles and goals of creative people like you. Designed and taught by Audencia Business School and The Glasgow School of Art’s Innovation School, each module has been created specifically for this programme and integrates a creative mix of teaching and learning methods for both business and arts/design education.


Degree earned: Master of Science in Management and Entrepreneurship in the Creative Economy (Audencia); certificate (GSA)

Language: English

Duration: Core Track- 1-year; Extended Track- 2-years

Eligibility: Proficiency in English, bachelor’s degree and concrete evidence of dedication to a CCI (professional, academic or personal)

Programme start: September


  • Audencia's MEDIACAMPUS Nantes
  • The GSA’s Highlands & Islands Campus (2 weeks)

Tuition: Core Track- €15,350; Extended Track- €20,500


Your programme combines the design approaches and studio (project-based) teaching methods of The Glasgow School of Art (GSA) with the internationally recognised, innovative, collaborative and responsible business education of Audencia Business School. The programme includes:

  • Modules designed and taught collaboratively by faculty members at Audencia and the GSA
  • Study in Nantes, France, a vibrant, modern city with old-world flair
  • Two-week International Winter School in the inspirational Scottish Highlands
  • Real-world consulting or research project
  • Optional internship in a creative industry
  • Collaborative and creative live projects both online and offline, studio (project-based) work and more


Rather than putting pre-existing management and creative classes on a schedule to form a so-called “new” programme, Audencia and the GSA’s Innovation School have jointly designed a customised programme of classes and projects that respond to emerging trends, circumstances and opportunities within the global creative economy.

Every aspect of the programme combines learning in business and management with creative processes and people. The programme is located in Nantes, France, but the GSA faculty members teach one-third of the classes – and the two-week International Winter School, which brings international design schools together in Scotland, is a highlight of the programme.


Audencia is amongst the elite 1% of business schools worldwide to hold triple accreditation from EQUIS, AACSB and AMBA. A world leader in corporate social responsibility, we were the first French business school to adhere to the UN’s Global Compact and sign the Principles of Responsible Management Education, which we also helped define. We bridge the gap between passion and business, pairing creativity with meaningful action. Learn about our business incubator and our artistic incubator to see how we support creative entrepreneurs.

Our strong partnerships with institutions like the Nantes School of Art and the Nantes School of Architecture contribute to the creative atmosphere here. We’ve formed an alliance with other leading institutions in Nantes to unite and enrich engineering, management, architecture and creativity. Through our network, you’ll work with faculty members who have extensive industry experience, researchers who specialise in a diverse range of fields and corporate and creative partners in need of real solutions.


Ranked in the top 20 schools for art and design globally, the GSA's Innovation School is a creative collective of researchers, teaching faculty members and master’s and doctoral students. Together, we address complex issues through innovative design practices and customised community engagement to help improve individual and collective well-being.

Our core expertise is the development and expression of collaborative creativity. We co-create new products, systems and services for a preferable future, as well as develop the capabilities needed to realise and sustain that innovation. In other words, we develop creative communities to effect transformational change.

The Innovation School’s partnership with Highlands and Islands Enterprise complements the programme, giving you access to innovative creative industry projects in the region. The GSA also operates a campus in Singapore in partnership with the Singapore Institute of Technology, with teaching and research focused on design’s role in the changing and culturally diverse economic environment.

copyright (c) David Freer


The MSc in Management and Entrepreneurship in the Creative Economy is an alternative to an MBA or MFA programme. It offers you a uniquely creative culture with a degree from a respected and socially responsible business and management school.

Diverse creative peers

You’ll meet imaginative and motivated people from across the globe whose primary goal is to move the creative and cultural industries forward.

Unlike an MBA programme, the MSc in Management and Entrepreneurship in the Creative Economy gives you an international network of creative people inspired to help make, write, build, develop and perform in new and exciting ways.

Unlike an MFA programme, your classmates will be from a diverse range of creative backgrounds. Instead of a room full of graphic designers, for example, in each class you’ll collaborate with musicians, digital artists, fashion designers, photographers, writers, architects and more. This wide-ranging network is more reflective of who you’ll work with throughout your career in the creative industries.

Unique teaching methods

Business and management skills will help you make more of your talent and better support the cultural and creative industries you care about. This doesn’t mean that you have to suffer through a rigid business and management programme.

Inspirational locations

For most of your programme, you’ll be on Audencia's Media Campus in Nantes, France. Nestled in the picturesque Loire Valley, Nantes is known for both its innovative community and its quality of life.

Traditional vineyards and contemporary art installations, lazy river boats and booming industry – Nantes is a thriving modern city with old-world flair. And as the third-largest city of industry in France, with close proximity to Paris, Nantes offers a wealth of opportunities.

  • Nantes, France
  • The Highlands, Scotland (Forres)


The students who will join this programme:

  • are creative people who are passionate about their area of expertise
  • want to explore fields in creative and cultural industries
  • love working with people from all over the world
  • know collaboration will be across fields and disciplines
  • understand the importance of business and management to the creative and cultural industries
  • are motivated by the ability of the creative and cultural industries to improve people's lives
This school offers programs in:
  • English

Last updated March 6, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
1 - 2 years
Full time
15,350 EUR
- Core Track; 20500 EUR - Extended Track
France - Nantes, Pays de la Loire
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Sept. 2019
France - Nantes, Pays de la Loire
Application deadline Request Info
End date Request Info