Master of Science in International Marketing Strategy


8 locations available

Program Description

University of Northampton


Our MSc International Marketing Strategy is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.

This course has an Industry Placement Option.

Additional Information

Teaching style

Throughout the course, you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real-world case studies and practical exercises supplemented by extensive online learning materials.

Course Details

Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses but also in the public sector and not-for-profit organisations.

Whether you are actively seeking opportunities in other countries or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.

Our MSc International Marketing Strategy is made up of several modules that combine to provide you with comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:

  • The decision to internationalise
  • Market identification
  • Screening and selection
  • Market entry
  • Tactical action programmes
  • Implementation
  • Monitoring and evaluation

The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

Industry Placement Option

The industry placement enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project. This will give you an advantage over the competition for jobs and scholarships after you graduate and could be a good starting point for setting up your own consultancy business.

Your placement will need to be appropriate to your level of study and you should also be paid for this work. We will support you in finding and securing a suitable placement opportunity. However, it must be noted that placements are highly competitive and there is no guarantee of a placement offer being made by an employer.

If you are unable or unwilling to progress with an industry placement, for whatever reason, you will have the option to transfer onto our Dissertation and Research Methods module in order to gain the required credits to complete your programme of study.


An innovative range of individual and group-based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

Entry Requirements

You will need to hold a First or Second class honours degree (or equivalent) in marketing in order to be eligible for this course. If you have a business or commerce degree you will also be considered, especially if your course included a significant marketing element. No work experience is required for admission into this course.

English Language Requirements

All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • Minimum standard – IELTS 6.5 (or equivalent)
    for study at postgraduate level.

Course Content

  • Marketing: Principles and Management (20 Credits)
    Module code: MKTM003
    Core Module Y
  • Global Marketing Strategy (20 Credits)
    Module code: MKTM018
    Core Module Y
  • International Marketing Research (20 Credits) Module code: MKTM031 Core Module Y
  • Global Marketing Issues (20 Credits)
    Module code: MKTM030
    Core Module Y
  • Strategic Digital Marketing (20 Credits)
    Module code: MKTM027
    Core Module Y
  • International Marketing Communications (20 Credits)
    Module code: MKTM026
    Core Module Y
  • Dissertation and Research Methods (60 Credits)
    Module code: MKTM021
    Core Module Y

Module information is quoted for 19/20 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

Last updated September 2019

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