Master of Science in International Marketing, Management and Organization

General

Program Description

The Master's program learning goals allow the creation of professional profiles able to hold both intermediate and top-level positions in international, innovative, and sustainable companies, and in various business functions, such as marketing, HRM, quality management, and sustainability development. Such positions might refer either to single firms and to business networks, business groups, as well as to business consulting firms.

The Master's program aims to provide students skills to understand and interpret from a managerial perspective those phenomena concerning internalization patterns as well as business technological innovation inside firms.

Such orientation drives the provision of various courses encompassing heterogeneous subjects: from negotiation in cross-cultural business to international marketing and management; from quality management to business process reengineering; from innovation management to laboratories of business strategies and politics. Cross-capabilities will be provided as well, with specific courses covering international legislation and performance measurement techniques.

The Master's program extensively employs participatory learning processes such as discussion of case studies; development of case histories; project works; company visits; learning laboratories and internships.

By the end of the Master Program, students will have gained both specific and soft skills, ranging from the diverse contents of the courses to linguistic skills enhanced by a learning experience entirely taught in English, to on-field skills, making students highly competitive profiles in the contemporary job market.

Career and job opportunities

Professional opportunities in the areas of marketing and sales, human resource management, research and development, quality and sustainability, internationalization in the field of top management activities at corporate and business unit level, as management consultants, or in research centers. The graduate student has also the competencies to start an entrepreneurial activity.

Last updated Oct 2020

Keystone Scholarship

Discover the options our scholarship can give you

About the School

The University of Udine is a young and dynamic university, situated in the North East of Italy - a meeting place of different worlds and cultures. Udine has a relaxed and student-friendly atmosphere a ... Read More

The University of Udine is a young and dynamic university, situated in the North East of Italy - a meeting place of different worlds and cultures. Udine has a relaxed and student-friendly atmosphere and is surrounded by other great places of interest, like Venice, Trieste, Austria, Slovenia or Croatia. The University currently has more than 70 degree courses in Agriculture, Economics, Engineering, Law, Foreign Languages, Education, Humanities, Medicine and Surgery, Veterinary Science and Mathematical, Physical and Natural Sciences. The University is actively involved in student and staff exchange projects with universities within the EU and is currently engaged in close collaboration with several universities from non-EU countries. Moreover, the University participates in many research projects at national and international level. Read less
Udine , Pordenone , Gorizia , Gemona del Friuli + 3 More Less