This one year program completely taught in English provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.
"The emergence of the internet and new forms of communication and commercialization has completely changed marketing practice. Today, online communication and building long-term relationships with customers are the priorities directions of any marketers in order to increase company competition and profitability."
Dr. Véronique Pawels Delassus, Academix Director, Marketing Department
The main objective of the program is to prepare future managers to work in these two rapidly emerging & complementary marketing fields representing new ways of conducting marketing and improving relationships with clients. The focus is on acquiring the theoretical concept and practical knowledge of handling digital marketing and analyzing customer databases. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
WHY CHOOSE THE MSc IN DIGITAL MARKETING & CRM?
·The opportunity to take the Google Analytics Certification. Students will be taught best practices for integrating analytics data into current marketing efforts, understanding key metrics and mastering advanced functionalities of Google Analytics in order to grasp the added value of web analytics for companies with an online presence.
·A real experience of webstore development (hackathon, coding, and mobile apps).
·Partnership with Arvato, a leading international service provider and part of Bertelsmann AG, Europe’s largest media and service group. Arvato specializes in customer relationship management fueled and boosted by the power of data.
·26th worldwide (out of 70 programmes) - 3rd French Business School for its MSc in Digital Marketing & CRM
The program is offered on a full-time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.
Examples of courses:
- Multi-channel strategy.
- Brand communication.
- Marketing Research Methods and Online Panels.
- Digital Marketing strategy.
- Relationship Management and Strategic CRM.
- Customer Intelligence.
APPLICATION PROCEDURE AND REQUIREMENTS
Admission is based on each student’s online application available at http://apply.ieseg.fr and the review of the required documents, as well as the result of a mandatory interview with the recruitment staff. Rolling admission is offered to qualified students starting in October 2018.
INTERNATIONAL MIB SCHOLARSHIPS
IÉSEG’s international merit-based program encompasses a 15-50 % tuition waiver.
Program taught in: