The Master of Science in Business Analytics is designed to prepare graduates to identify and implement opportunities for the strategic use of business analytics with an emphasis on business. Students gain knowledge of a broad range of disciplines and functions in the business as well as specialized knowledge of business analytics and its accompanying skill set. An intensive curriculum covering business intelligence, data mining, econometrics, marketing research, statistical techniques prepares students for careers in the field of business analytics.
The MSBA program has been designed in conjunction with an Industry Panel comprising top-performing companies in the region. With a Master of Science in Business Analytics, graduates
- Will obtain a blend of technical expertise and business knowledge
- Learn to solve practical analytical problems from diverse disciplines, including healthcare, marketing, accounting, finance, economics, and human resources
- Engage with a company and work on a real-world problem through a project-based capstone course
- Stress a holistic view of data, continually reminding students of the need to integrate outside sources of data (e.g., social media, social graphs) and internal data to acquire the business and/or marketing intelligence.
- Will significantly increase their marketability.
According to IBM, demand for Data Scientists will grow 20% by 2020. Be prepared for such jobs as a data analyst, data scientist, big data architect, and analytics manager. As reported by Data Jobs.com Data Scientist salaries can range from $85,000 to $170,000 while salaries for Data Science/Analytics Manager can range from $90,000 to $240,000 depending on the number of reporting employees. And, the field is expanding.
The MS in Business Analytics (MSBA) consists of 36 hours designed to prepare graduates to identify and implement opportunities for the strategic use of business analytics with an emphasis on business. Students gain knowledge of a broad range of disciplines and functions in the business as well as specialized knowledge of business analytics and its accompanying skill set.
The MSBA program consists of the following required courses.
- ACCT 5307 Measurement and Analysis for Business Decision Making
- MANA 5344 Evidenced-based Management
- INSY 5337 Data Warehousing and Business Intelligence
- INSY 5339 Principles of Business Data Mining
- ECON 5337 Business and Economic Forecasting
- INSY 5378 Data Science: A Programming Approach
- INSY 5379 Business Analytics Capstone Project
- Approved statistics course
- Approved unstructured data course
- elective hours as approved by Graduate Advisor
With the approval of the Graduate Advisor, electives are selected from
- ECON 5313 Managerial Economics
- ECON 5338 Applied Time Series
- ECON 5339 Econometrics II
- INSY 5376 Big Data Analytics
- INSY 5377 Web and Social Analytics
- MANA 5329 HR Metrics and Analytics
- MANA 5334 Organizational Consulting and Research
- MARK 5343 Advanced Research Analysis I
- MARK 5344 Advanced Research Analysis II
- MASI 5330 Nonparametrics
- OPMA 5321 Introduction to Management Sciences
A maximum of 9 hours of advanced coursework may be transferred in from other AACSB-accredited schools if approved by the MSBA Graduate Advisor.
Admission to the M.S. in Business Analytics (MSBA) program is based on completion of the general admission requirements of the Graduate School as specified under the Graduate Admissions Requirements and Procedures in the Graduate Catalog.
The Department has one set of conditions that allow applicants to be unconditionally admitted without review by the Graduate Studies Committee. The MSBA Graduate Advisor reviews all applications and determines if they qualify for admission under this set of criteria. Applicants who do not satisfy the following set of conditions for unconditional admission are referred to the Graduate Studies Committee for consideration.
Individuals who meet each of the following two conditions are given unconditional admission:
- Applicant holds an earned bachelor's degree from an AACSB-accredited college or university, with a minimum GPA of 3.25 in the last 60 hours of undergraduate work and
- GMAT total score is at least 580 with a verbal and quantitative score at the 50th percentile or higher, on both. GRE scores will be considered if the verbal and quantitative score is at the 50th percentile or higher, on both.
In addition, international applicants must meet the following condition:
- Successfully complete a face-to-face interview (either in person or online) with the MSBA Graduate Advisor.
Admission with Committee Review
Applicants who require committee review are considered for admission using the following factors, with no single factor used as the primary criterion for making admission decisions.
- Undergraduate and graduate GPA (overall, major, and last 60 hours) and program accreditation status of the applicant's degree-granting institution;
- Score on the GMAT/GRE (including separate scores on the verbal and quantitative portions);
- Applicant's professional work experience and professional certification/licensure; and
- Letters of reference and personal statement provided by the applicant.
By considering the totality of the applicant's circumstances, including the factors listed above, the Graduate Studies Committee will evaluate an applicant's readiness to successfully complete the graduate program. Depending on the judgment of the committee, the decision may be to grant unconditional admission, probationary admission, provisional admission, deferred admission, or to deny admission. The decision of the committee is final. An applicant whose native language is not English must demonstrate a sufficient level of skill with the English language to assure success in graduate studies as defined under Admissions Requirements and Procedures in the Graduate Catalog. International applicants must submit a TOEFL score or IELTS score that meets the standards as listed in the admission requirements.
Tuition and Fees
International students will want to submit financial documents/statements as they also submit application materials for admission.
Our application priority dates are:
Fall: March 15
Spring: October 15
Summer: April 1
Applications are accepted after the published priority date for each term, but for guaranteed consideration of admission please submit the application and associated materials by the priority date. However, it is important to apply well in advance of your intended start date to be eligible for program-specific funding opportunities such as assistantships and fellowships. Keep in mind that departmental application processing times vary greatly and some programs require applications up to one year in advance.
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Last updated August 31, 2018