The Master of Science in Business Analytics (MSBA) at the Rady School is an intensive program that will provide you with the skills to succeed in data-rich business environments. The program offers rigorous, hands-on training that will prepare you to use data and analytics to identify business opportunities, generate business insights and create business solutions.

As an MSBA student, you will gain both the quantitative skills to create better decision tools and the ability to manage teams and communicate effectively with stakeholders throughout each phase of an analytics project.

If you are ready to apply to this program, you can do this here.

In the Rady School MSBA program you will learn to:

  • Use predictive analytics and optimization for data-driven decision-making in marketing, finance, management and operations
  • Collect, clean, visualize and analyze data
  • Use statistical and optimization tools (e.g., R, Shiny, Radiant)
  • Create and implement business analytics solutions

Careers in Business Analytics

Successful businesses use data and models to make better decisions and gain competitive advantage. Vast amounts of data on customers, suppliers, operations and financial transactions are collected from a variety of sources, often managed in diverse systems, by multiple stakeholders. Transforming this data into insights that can enhance decision-making is a key strategic challenge for businesses of every size, across all industries.

Companies are looking for skilled professionals who can work effectively in teams to frame key operational and strategic business questions and use data and analytics to find the answers.


The MSBA is a 50-unit, STEM designated degree program. The curriculum consists of four 4-unit core courses, two 1-unit core courses, and 32 units from a set of elective courses, as well as a mandatory Pre-term Orientation.

Required Core Courses

  • MGTA 401: Professional Seminar, 1 units
  • MGTA 451: Business Analytics in Marketing, Finance, and Operations, 4 units
  • MGTA 452: Collecting and Analyzing Large Data, 4 units
  • MGTA 453: Business Analytics, 4 units
  • MGTA 454: Business Analytics Capstone Project (2 or 4)

Elective Courses

List A (a minimum of 20 units required):
  • MGTA 455: Customer Analytics, 4 units
  • MGTA 456: Supply Chain Analytics, 4 units
  • MGTA 457: Business Intelligence Systems; 2 units
  • MGTA 458: Experiments in Firms, 4 units
  • MGTA 459: Managerial Judgment and Decision Making, 4 units
  • MGTA 460: Business Analytics Project Management, 2 units
  • Additional courses may become available
List B (up to 12 units permitted):
  • MGT 422: Creativity and Innovation, 4 units
  • MGT 451: Technology and Innovation Strategy, 4 units
  • MGT 475: Research for Marketing Decisions, 4 units
  • MGT 477: Consumer Behavior, 4 units
  • MGT 479: Pricing, 4 units
  • MGTF 405: Business Forecasting, 4 units
  • MGTF 406: Behavioral Finance, 4 units
  • Additional courses may become available

Capstone Project

  • MGTA 454: Business Analytics Capstone Project (2 or 4)

Students will pursue their capstone experience as part of a team to solve problems companies are facing. Each team will work as external consultants on a project to create value for a client company.

Performance on the capstone project will be used as a primary measure of a student’s learning in the MSBA Program. Each student will be evaluated based on his/her grasp of the course material and his/her ability to apply the course material to the capstone project. Satisfactory completion of the Capstone Project is required to obtain the MSBA degree.

Each student must successfully pass a comprehensive examination. This examination includes (i) a formal presentation of the capstone project, (ii) a written report, and (iii) an individual oral examination. The capstone project will require students to complete a project that solves a business problem for a real-world client and document their work in a written report.

If you are ready to apply to this program, you can do this here.

Program taught in:
Rady School of Management

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Last updated June 12, 2019
This course is Campus based
Start Date
12 months
1,058 USD
per credit unit.
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