The Entrepreneurship and Management in the Creative Industries (EMCI) track are designed for two groups: those who are interested in the creative industries because they want to be involved in those industries themselves; and those who want to be prepared to deal with challenges in any industry where creativity and innovation play a central role.
One Master's programme, seven tracks
The Master's in Business Administration allows you to choose a top-level academic specialisation track in one of seven disciplines.
In addition to a preferred track, you may choose from a wide range of elective courses, like Branding, Leadership, Management Consulting or Sustainability. This gives you the opportunity to tailor the programme precisely to your own personal preferences and skills.
During the programme, you will read, discuss and critically reflect on the most important business theories relating to the creative industries and apply them to specific cases. These range from theatres, museums and orchestras to television production companies, music labels and computer game developers, including small startups to large firms, such as Walt Disney, Endemol and Nintendo.
The Entrepreneurship and Management in the Creative Industries curriculum covers subject areas such as Branding, Managing Creativity, Social Media Marketing, Strategy Consulting, Branding for Start-ups, Mergers and Acquisitions, Change Management, Business Negotiations and Sustainable Business Models.
Examples from the classroom
How are feature films financed and marketed? Based on input from guest speaker presentations and lectures, you may be asked to examine and analyse the ins and outs of the business of film production, marketing and distribution. To what extent is the film industry affected by product life cycles in the creative industries? How can a film’s life cycle be extended and what factors should be taken into consideration when formulating a release strategy?
You will kick off your studies with ‘UvA in Carré’, a series of inspirational seminars featuring prominent speakers from leading companies such as Ahold Delhaize, Unilever, Vodafone Ziggo, Google and l'Oréal.
After successful completion of this programme, you will receive a legally accredited Master’s degree in Business Administration and the title Master of Science (MSc).
Rankings and reputation
The Amsterdam Business School (ABS) at the University of Amsterdam (UvA) has an excellent reputation, with an international focus and many highly reputable researchers and lecturers.
The Amsterdam Business School’s Master’s programme in Business Administration aims to prepare you for success in tomorrow’s markets.
Optimal preparation for your career
The integration of corporate issues is a key element in the programme design. In our curriculum, you will find guest lectures, business cases or real-life projects and the opportunity to gain experience on the work floor through internship positions. Business Labs During a business lab, managers from leading companies such as leading broadcaster BBNVARA.
Students also deal with real-world business cases from cultural industries which they have to resolve within a given timeframe. It is possible to work with a wide range of topics in our business labs together with the input of corporate partners. This offers a great opportunity for students to learn from real companies and prepare themselves for their future career.
What positions do our MSc Business Administration graduates hold?
Business Developer at science museum NEMO, Account Director Spotify, Dynamic Creative Specialist at Booking.com, Outlet Buyer at Scotch & Soda, Global Ticketing & Touring Manager at Red Bull, Strategist at Talpa, configuration specialist at Tesla, Programmer cinema Uitkijk, Exhibitor Relations Manager at Unseen festival, Content Specialist Calvin Klein, Senior SEO Specialist at Adidas to name just a few.
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Last updated October 16, 2018