Master of Science In AI and Digital Media

General

Program Description

The new programme aims to provide students with cutting-edge interdisciplinary knowledge of and skills in AI and media communication needed for the computational and digital age. Students are expected to become proficient in essential aspects of data-driven research, story-telling, branding and promotion, audience engagement and editorial decision-making.

Grounded in an academic core of several theoretical and methodological courses, the Programme offers a wide range of elective courses focusing on knowledge and practice in media institutions and operations in the context of the digital transition. These combinations of courses have been chosen with the specific goal of nurturing high-quality, ethical professionals and managerial personnel in the media and communication industry.

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Curriculum Design

The courses include bridging courses, core courses, core elective courses, and free elective courses. This Programme has different versions of study plans for students with a different background.

All students are required to complete a total of 30 credits (i.e. 15 credits of core courses and 15 credits of elective courses) for the award of this MSc degree.

An advisory system will be established to help students from different academic background to understand the structure of the Programme and select their study plans prior to the commencement of the first semester.

Curriculum Structure

The full-time mode

Year Semester Units
Year 1 1st Semester 15
  1 core course  
  1 - 2 bridging courses  
  1 - 2 core elective course  
  1 - 2 free elective course  
  2nd semester 15
  1 core course  
  1 - 2 core elective courses  
  1 – 2 free elective courses  
  Total 30

*Starting from 2020-2021 intake, pending University’s final confirmation
Notes: students can waive up to one bridging course; all the students should take at least 2 core elective courses. Students can take other core elective courses as free elective courses.

The part-time mode

Year Semester Units
Year 1 1st Semester 9
  1 core course  
  1 - 2 core elective course or free elective course  
  2nd semester 6
  1 core course  
  1 core elective courses or free elective courses  
Year 2 1st semester 9
  3 core elective courses or free elective courses  
  2nd semester 6
  2 core elective courses or free elective courses  
  Total 30

*Starting from 2020-2021 intake, pending University’s final confirmation
Notes: students can waive up to one bridging course; all the students should take at least 2 core elective courses. Students can take other core elective courses as free elective courses.

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Admission Requirements

Academic Qualification

Applicants should possess a bachelor’s degree with honours from a recognised university or institution.

Language Proficiency Requirement

Applicants should be able to communicate in English at an advanced level, possessing one or more of the following qualifications if they did not study in an English-speaking institution. The test result provided should be within two years from the date of issuance of the Admission Offer letter.

  • an IELTS overall band score of at least 6.0; or
  • a minimum score of 74 in TOEFL (iBT); or
  • a minimum score of 450 in CET-6.

Others

  • Applicants should submit a 500-word letter of interest in English.
  • Applicants should submit a work portfolio (publications, demonstration, GitHub repositories, personal websites, etc), and provide other qualifications and awards if any.
  • Applicants should provide two reference letters.

Online Application

Required documents:

  • one copy of all official transcripts and degree certificates;
  • one copy of official test scores;
  • two confidential recommendation forms or reference letters from people familiar with the applicant’s academic performance and/or professional work (referees must be able to speak of the applicant’s ability to undertake academic work at an advanced level); and
  • a 500-word personal statement in English outlining their academic interests and objectives;
  • a sample piece of writing in English, either journalistic or academic;
  • Personal particulars: a copy of a passport OR identity document issued by the applicant's home country.

Short-listed applicants may be interviewed by a faculty panel.

Tuition Fee

  • HK$145,000 (per year for a one-year full-time student)
  • HK$60,000 (per year for a two-year part-time student) (local Hong Kong students only)

Scholarships

Admission Scholarship with details has to be approved. The scholarship recipients will be chosen by the Programme on the strength of their applications.

Last updated Jun 2020

Keystone scholarship

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About the School

The School of Communication of Hong Kong Baptist University was founded in 1968. It provides a comprehensive range of programmes in communication available in Hong Kong at the undergraduate and postgr ... Read More

The School of Communication of Hong Kong Baptist University was founded in 1968. It provides a comprehensive range of programmes in communication available in Hong Kong at the undergraduate and postgraduate levels. Read less