Master of Science (M.Sc) in Digital Marketing

General

Program Description

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photo courtesy of EDC Paris Business School

Our course philosophy is to educate young professionals to become leaders with an entrepreneurial spirit through a focus on business development, new venture creation, transdisciplinarity, and digital transformation.

Key programs objectives are:

  • Master marketing concepts and techniques as well as those for an effective strategy.
  • Know how to manage a brand, a product, an event.
  • Become an operational expert in e-marketing and web strategy.

Key-Advantages of the Program

  • EDC Paris Business School is the 1st leading reference school in entrepreneurship, and it also offers the possibility of obtaining a level 1 RNCP* qualification (Level 7 – European classification) equivalent to a Bac +5 level and/or an official diploma from a foreign university.
  • Training combining academic excellence and professional experience with a pedagogical approach aimed at putting the student at the heart of learning (case studies, project management, role-playing, Business Games, reverse class, blended learning, online support).
  • Membership in the EDC Paris Business School alumni community with more than 18,500 alumni (including 5,000 business owners).

* The attribution of the RNCP certification is the responsibility of the certifier and is the subject of a specific process.

Curriculum

Develop entrepreneurial leaders

  • Meet market needs by addressing them with the acquired appropriate know-how applicable to contemporary business issues
  • Connect the lessons learned to the challenges of the company
  • Enhance your employability in targeted areas of expertise
  • Benefit from a work-study program for better academic and professional integration

Admission Requirements

The admission procedure for international students concerns:

  • Students of a nationality other than French
  • French students abroad (French nationality living outside of mainland France)

1st year

  • Admission on the application and motivational interview.
  • Profile of candidates: holders of a French degree attesting to a higher education course of at least 3 years post-baccalaureate, accredited or certified RNCP level II,

2nd year

  • Profile of candidates: holders of a French degree attesting to a higher education course of at least 4 years post-baccalaureate, accredited or certified RNCP level II.

Tuition and Other Relevant Info

2020/2021 tuition fees, September 2020 intake:

12 500 Euros per year, for international students

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Last updated Mar 2020

About the School

EDC Paris Business School is ranked in the top 10 business schools in France and 1st for entrepreneurship with a business creation rate 3 times higher than that of other graduate schools, while 80% of ... Read More

EDC Paris Business School is ranked in the top 10 business schools in France and 1st for entrepreneurship with a business creation rate 3 times higher than that of other graduate schools, while 80% of its young graduates go on to work in business development, intrapreneurship or innovation. Read less