The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.
Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.
This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
For a 2 year program, this degree can be combined with a second Master’s degree from Sydney Business School, UOW. Choose your second master’s degree from the list below:
–– Master of Business
–– Master of Business Analytics
–– Master of Financial Management
–– Master of Human Resource Management
–– Master of Innovation & Entrepreneurship
–– Master of International Business
–– Master of Management
–– Master of Marketing
–– Master of Supply Chain Management
–– Master of Project Management
Course Learning Structure
Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to demonstrate:
|1||Demonstrate specialised knowledge of advanced concepts and frameworks relating to marketing and business management.|
|2||Synthesise relevant marketing principles and concepts in a business context.|
|3||Propose integrated solutions to a range of marketing problems using theoretical knowledge, technical skills, critical and/ or creative thinking.|
|4||Plan and execute a substantial research-based strategic marketing project.|
|5||Apply principles of social responsibility when critically evaluating situations and making business decisions.|
|6||Communicate complex disciplinary information for the intended audience and purpose; (a) orally and, (b) in writing.|
|7||Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.|
To gain entry into the Master of Marketing, we require you to have a recognised bachelor’s degree with an equivalent average mark of 50%, or a Graduate Certificate in Business. IELTS score of Overall 6.5 (R:6, W:6, L:6, S:6).
Why Study With Us?
We offer three intakes per year, and many subjects are scheduled to fit in with your professional and lifestyle commitments. Some classes are offered on a weekly basis, mostly in the evening, while others run in intensive mode over the weekend to minimise time away from other responsibilities.
Over 90% of our graduates are employed within 4 months of graduating and our postgraduate students average starting salary is $108,800 AUD, 4% higher than the nation’s average*.
Choose to study your program from one of our two campuses: the Sydney CBD campus in the overlooking the stunning Sydney Harbour and its impressive bridge, or our Wollongong Campus set amongst landscaped gardens, minutes away from the Pacific Ocean.
We offer a variety of Scholarships available for both Domestic and International students ranging from 10% to 100%, so you are able to invest in your future.
Our courses are continually developed, informed by research, structured on applied outcomes, recognised by employers, delivered by highly qualified academics and supported through additional specialised student learning and development resources.
Our dedicated student support services are built around your individual needs. Our student advisors, academic staff and careers consultant are available each week for consultation. Study skills workshops are also run weekly to ensure your success. We provide a number of social and semi-formal events that give you the opportunity to network with your peers, members of the local business community and alumni.
International students can choose to take up the option of selecting the elective subject, Global Workplace Practice, which includes practical job seeking activities and access to the Australian workforce either through an internship, industry-based project or part-time employment.
*QILT 2016-2018 Graduate Outcomes Survey.
About the School
Internationally respected, we are focused on excellence with impact — spanning both pioneering research and graduates who are globally competitive.