The Master of Marketing equips you with the strategic knowledge and practical skills that are highly sought after by business. This course addresses the marketing issues faced by businesses in a complex, competitive world and is designed for tomorrow’s leaders in the field, who will face increasingly demanding challenges.
Topics may include electronic marketing, global marketing strategy, integrated marketing communications and marketing research, among others.
Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac.
As a marketing graduate you will find opportunities for employment in all marketing functions, across diverse sectors, including marketing in research institutions, mining companies, financial institutions, and advertising agencies as well as sales in private practice.
“I wanted to give Marketing a shot since I’m very passionate about the field. The course provided me with realistic business scenarios as I have often ended up compiling high quality business reports and used current research to keep me up to speed with the latest in business and marketing. It allowed me to understand emerging trends in digital marketing and how these changes can assist in improving businesses relationships as a whole."
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