The course prepares students with practical skills and theoretical knowledge to analyse markets and formulate strategies that connect with industry and best practice. The program has undergone changes to make it more flexible so that students can choose a mixture of relevant subjects to help facilitate entering or progressing a marketing career across a broad range of sectors in Australia and internationally. The program also caters to those wishing to begin, spread or accelerate their studies over Autumn, Spring and Summer with options to complete the program in as little as 12 months.
The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with skills that foster their ongoing learning and inquiry in their personal development and professional practice in marketing. The professional accreditation with the Australian Marketing Institute (AMi) ensures that graduates are trained to operate effectively with the body of knowledge that underpins professional business practice.
The course equips students with a thorough understanding of current marketing concepts and how to apply strategies to business. It can lead to roles in marketing planning, sales, brand management, product marketing, digital marketing, market research and analytics. Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations.
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