Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.
The Master of Marketing is suitable both for professionals working in the Marketing field and related areas, as well as those wishing to move into the field.
About the course
Marketing students at UWA have the opportunity to undertake projects for real-life organizations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac.
With classes available during the day and in the evening, this course is suitable for both the busy professional and full-time student.
UWA Business School
The UWA Business School is one of the premier business schools in the Asia-Pacific region. The School inspires and propels talented students from around the world to become the respected and innovative academic, community and business leaders of tomorrow.
We are one of only eight institutions in Australia to hold international accreditation from both EQUIS, the European Quality Improvement System and AACSB, the Association to Advance Collegiate Schools of Business. This ensures our degrees are recognized by employers worldwide, and guarantees the quality of our teaching, research and other operational areas.