Master of Marketing
This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and new approaches to customer relationships, you'll learn how to think more strategically about value, positioning and competitive advantage. You'll acquire an understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications. A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting edge marketing practices.
The Master of Marketing is offered full-time and part-time on campus at the Gold Coast campus. You may choose to study courses at other campuses if or where the program structure allows.
As a full-time student, you will generally attend 12 hours of scheduled classes per week throughout the semester.
As a part-time student, you will generally attend 6 hours of scheduled classes per week.
Classes may be scheduled during the day and evening throughout the week. Sufficient classes will be scheduled from 4pm to accommodate part-time students unavailable to attend classes during the day.
To be classed as a full-time student you are required to enrol in a minimum number of credit points (CP) each semester. This may affect your entitlement to Centrelink benefits. Minimum CP for full-time enrolment in this program is 30 credit points.
Fee-paying postgraduate (domestic) students
- A fee-paying postgraduate student pays tuition fees.
- Students are liable for tuition fees for the courses they are enrolled in as at the census date (end of teaching week 4).
- The tuition fee is charged according to the approved tuition fee for the semester in which the student commences the program (for up to 3 years).
- If a student is enrolled in the program for more than 3 years, the tuition fee will be reset to the approved tuition fee applicable to the program in the current semester.
Program fees for the Master of Marketing (5228)
Fee Category / Band - FPPG Band 24
Fee per CP:$241.50
Tuition Fee per EFTSL ( 80 cp): $19,320.00
If a postgraduate student changes to a different program they will be subject to the fees applicable to the new program for the semester they commence in that program.
My career opportunities
Graduates are prepared for a broad range of career avenues and have the ability to pursue a senior management career within the marketing profession. Marketing continues to be one of the 'glamour' professions and shows no sign of losing this status. Marketing offers variety like few other professions. You can work in fast moving consumer goods (FMCG), tourism, the entertainment industry, public relations or advertising. Marketing is often fast-paced and exciting and always challenging. You'll need to be a quick thinker, creative, analytical and a good communicator - skills that this degree will help you develop further.
This school offers programs in: