Master of Marketing (MMktg)

University of Auckland Business School

Program Description

Master of Marketing (MMktg)

University of Auckland Business School

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies.

Career prospects

With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options.

Degree structure

The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management.

You will also complete four professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world.

Academic requirements

To gain entry you will need to have completed a bachelors degree from a recognised university or learning institution with the equivalent of at least a New Zealand B average in the most advanced courses. This can be either a degree in business* or a non-business degree in a relevant discipline such as the arts, engineering, technology, or science.

In assessing your application we will take into account the ranking of the institution at which you completed your bachelor's degree as well as the grades achieved in the relevant subjects.

*Applicants who have completed advanced course(s) in an undergraduate degree which are considered substantially similar to courses in this programme will be required to complete substitute course(s). Advice will be provided to students on a case-by-case basis.

English requirements

Our Business Masters programmes are taught entirely in English. You must therefore be able to understand, speak and write English fluently.

To be eligible for entrance, international students must achieve:

  • Academic IELTS 6.5, with no band less than 6.0, or;
  • TOEFL (paper-based) 575 (TWE 4.5), or;
  • TOEFL (internet-based) 90 (written 21), or;
  • Foundation Certificate in English for Academic Purposes (FCertEAP) B-.
This school offers programs in:
  • English


Last updated January 30, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Mar. 2019
Duration
Duration
18 months
Full time
Price
Price
74,295 NZD
Information
Deadline
Request Info
International applicants: 01/07/2018 Domestic applicants: 01/08/2018
Locations
New Zealand - Auckland, Auckland
Start date: Sept. 2018
Application deadline Request Info
International applicants: 01/07/2018 Domestic applicants: 01/08/2018
End date Request Info
Start date: Mar. 2019
Application deadline Request Info
International applicants: 01/07/2018 Domestic applicants: 01/08/2018
End date Request Info
Dates
Sept. 2018
New Zealand - Auckland, Auckland
Application deadline Request Info
International applicants: 01/07/2018 Domestic applicants: 01/08/2018
End date Request Info
Mar. 2019
New Zealand - Auckland, Auckland
Application deadline Request Info
International applicants: 01/07/2018 Domestic applicants: 01/08/2018
End date Request Info
Price
International students: 74'295 NZD (scholarships available)