The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies.
With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options.
The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management.
You will also complete four professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world.
To gain entry you will need to have completed a bachelors degree from a recognised university or learning institution with the equivalent of at least a New Zealand B average in the most advanced courses. This can be either a degree in business* or a non-business degree in a relevant discipline such as the arts, engineering, technology, or science.
In assessing your application we will take into account the ranking of the institution at which you completed your bachelor's degree as well as the grades achieved in the relevant subjects.
*Applicants who have completed advanced course(s) in an undergraduate degree which are considered substantially similar to courses in this programme will be required to complete substitute course(s). Advice will be provided to students on a case-by-case basis.
Our Business Masters programmes are taught entirely in English. You must therefore be able to understand, speak and write English fluently.
To be eligible for entrance, international students must achieve:
- Academic IELTS 6.5, with no band less than 6.0, or;
- TOEFL (paper-based) 575 (TWE 4.5), or;
- TOEFL (internet-based) 90 (written 21), or;
- Foundation Certificate in English for Academic Purposes (FCertEAP) B-.
About the School
The University of Auckland is a comprehensive university of 40,000 students, offering undergraduate, postgraduate and doctoral programmes across a wide range of disciplines.