Master of Marketing (MMktg)

AUT Business School

Program Description

Master of Marketing (MMktg)

AUT Business School

Master of Marketing (MMktg)

The Master of Marketing (MMktg) is designed for those who have completed a bachelor’s degree in any field of study and wish to obtain a postgraduate qualification in marketing. Marketing is an important part of strategic business decision making and this programme will equip you with the knowledge, understanding and skills of marketing to help in the decision-making process. It offers an exciting and rewarding opportunity to study marketing for someone who already has a degree. It will enhance career opportunities and employment prospects.

Entry criteria

Minimum entry requirements:

Master of Marketing

• A bachelor’s degree (in any discipline) with a minimum of a B
minus grade average in papers at Level 7 or equivalent.

• Admission to the Master of Marketing is subject to the approval
of the Dean (or representative).
English language level: (International students only)

• IELTS (academic) 6.5 overall with no less than 6.0 in each band.

Postgraduate Diploma in Marketing

• Requires a bachelor’s degree in any subject or discipline and
does not have to be in marketing or business.

• Admission to the Postgraduate Diploma Marketing is subject to
the approval of the Dean (or representative).

English language level: (International students only)

• IELTS (academic) 6.5 overall with no less than 6.0 in each band.

Structure

Master of Marketing

• 9 taught Master’s Degree papers

• 1 applied research project

Papers cover core professional knowledge and skills in marketing,
associated business knowledge and skills and an applied research
project.

Postgraduate Diploma in Marketing

• 8 taught Master’s Degree papers

Papers cover core professional knowledge and skills in marketing
and associated business knowledge and skills.

Career Opportunities in:

Marketing, sales, brand management, business development and
market analysis.

Time commitment and completion

Master of Marketing

There are 6 x 8-week terms each year allowing you to complete the
MMktg in 12 months of full-time study. The programme may also
be taken on a part-time basis and completed within 2 – 4 years.

Note: Full-time study for a 180 point programme is 12 – 18 months
and part-time from 24 – 48 months.

Each paper will comprise 36 class contact hours and 114 hours
of independent learning. The applied research project will involve
450 hours of learning and research under the guidance of a
supervisor.

Postgraduate Diploma in Marketing

The postgraduate diploma may be completed in a minimum of 4 x
8-week terms or 8 months of full-time study. Each paper will comprise 36 class contact hours and 114 hours of independent learning.

This school offers programs in:
  • English


Last updated February 19, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Mar. 2019
Duration
Duration
1 - 2 years
Part time
Full time
Price
Price
-
Information
Deadline
Locations
New Zealand - Auckland
Start date: Mar. 2019
Application deadline Request Info
End date Request Info
Dates
Mar. 2019
New Zealand - Auckland
Application deadline Request Info
End date Request Info
Price international