The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. The additional elective subject choices provide an opportunity to specialise more deeply in the marketing discipline and to further enhance students' skills, professional practice, specialist knowledge and capabilities. Students have a range of study options including commencing or fast-tracking studies during Autumn, Spring and Summer sessions.
The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with extensive skills that foster their ongoing learning and inquiry in their personal development and professional practice in marketing management.
The course equips students with a comprehensive understanding of contemporary marketing strategies and concepts and their application to business. It can lead to roles in marketing planning, sales, brand management, product marketing, digital marketing, market research and analytics. Career options also include senior management-level positions in government or industry including start-ups and not-for-profit organisations.
Program taught in: