Sporting and major events can be quite emotionally affecting. The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s program International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education.
At the University of Applied Sciences Europe, we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master's program can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.
The optional semester abroad at the Real Madrid Graduate School (Universidad Europea de Madrid) provides you with a complementary MBA degree without losing time, offering you an up-close look at one of the most successful soccer clubs in the world. Aside from the international profile, the informal environment is perfect to establish contacts to plan and determine your future path.
Our university focuses on your development. That's why we teach in small learning groups and in a friendly and personal atmosphere. You will be taught by renowned lecturers with backgrounds in sports and event management. You will study at a campus that is centrally located, equipped with the newest technology, and known for its international and English-speaking character.
Your career options with a dregree in Sport & Event Management
From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluateemotional worlds of experience that excite and touch people – and which are also an economic success.
- Sports management, sporting goods industry
- Sporting rights marketer, player’s agent, tournament organizer
- Sports media
- Ticket market, hospitality industry
- Sports conventions and trade fairs
- Fitness studios, soccer academies
- Sports tourism provider
- Municipal sports management
The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.
The program - courses, projects, semester abroad
The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.
To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting) and experts from Real Madrid, with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.
In order to prepare you further for the tasks of managing companies operating globally, an International Experience is integrated into your studies. To complete the International Experience sucessfully one can choose between different elements on a mudular principle, which could be in the form of a Summer / Winter School, a semester abroad, an internship or student emplyee scheme. You will find out more information during our information events.
All classes are conducted in English. The optional semester abroad takes place at Real Madrid Graduate School in the second semester. By choosing this option, you can gain an additional academic degree alongside your master’s degree at University of Applied Sciences Europe without extending the study period (complementary international degree):
- MBA in Sport Management in Madrid
In addition, you can combine two Master's programs at University of Applied Sciences Europe: with no or only one additional semester, you can complete International Sport & Event Management as part of a master double degree.
You can apply a year in advance for your desired starting semester.
Students must meet the following requirements to qualify for the master’s degree program:
- Online application
- Completion of a Bachelor degree, a German Diplom or Magister
- Final grade of “Good” (GPA: 2.5), otherwise a letter of recommendation from the previous university
- Focus on business within your previous studies (alternatively, you may attend preliminary courses)
- Good English language skills (at least level B2)
- Interview in English
The Master of Arts (M.A.) degree enables you to go on to complete your Ph.D. studies leading to a doctorate. However, the individual institutions of higher education determine the entrance requirements and the terms of admission.
Program taught in: