Master of International Sport & Event Management

BiTS University of Business Leadership

Program Description

Master of International Sport & Event Management

BiTS University of Business Leadership

Event Management is an industry with its own rulebook: The challenges of international sporting events require a particular set of skills. The master’s degree program in International Sport & Event Management offers an interdisciplinary, international education that prepares you for managerial roles in sport, event, and marketing management. All the main branches and fields of the industry are covered. Special highlights include case studies, seminars, and projects with partners from the world of business and science.

Our international focus is reinforced by an optional semester abroad, for which you can gain an additional academic degree (complementary international degree: MBA in Sports Management or a master’s degree in International Business).


From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.

The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.

Course Outline

The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.

To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting) and Weirather-Wenzel & Partner, with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.

Many of the classes are conducted in English. The optional semester abroad takes place at Real Madrid Graduate School in the second semester or ESCE in Paris in the third semester. By choosing this option, you can gain an additional academic degree alongside your master’s degree at BiTS without extending the study period (complementary international degree):

MBA in Sport Management in Madrid Master’s degree in International Business in Paris

Application process

Students must meet the following requirements to qualify for the master’s degree program:

Application for the winter semester by September; for the summer semester by February Higher education degree Bachelor’s degree; German Diplom or Magister Final grade of “good” or recommendation from an institution of higher education or from a professor Related to business or marketing (alternatively, you may attend preliminary courses) Successful completion of the application process Language test Interview

This school offers programs in:
  • English

Last updated February 9, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Mar. 2017
4 semesters
Full time
999 EUR
Start date Mar. 2017
Germany Hamburg
Application deadline Request Info
End date Request Info
Duration 4 semesters
Price 999 EUR
per month for EU applicants / 1090€ per month for non-EU applicants. If siblings already study at BiTS then you can apply for a rebate of 10%. Alumni of a full-time course in the Laureate network will receive a rebate of 15% on the monthly tuition fe