Get equipped with the marketing skills you need to stand out in a global marketplace.
As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.
Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.
Your Master of International Marketing at a glance
Who is this program for?
Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.
What you’ll learn
Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing.
Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s why our professors are also experts in both marketing theory and marketing application, with some managing their own marketing firms, and others having run major marketing initiatives for multinationals.
Core courses form the backbone of your Master of International Marketing curriculum. You will study them throughout modules A – C. The classes have been carefully designed and sequenced to teach the fundamentals of business strategy, along with specialized knowledge in advertising, consumer behaviour, new product development, marketing analytics, and digital marketing.
Your Master degree program begins with a three-week Immersion.
Immersion is the first course in all our Master degree programs and lays the foundations for a successful year. It is a combination of learning academic fundamentals, teamwork, and forging a sense of community among classmates.You will also have the opportunity to orientate yourself to life at Hult and your new home city.
The Immersion course prepares you to develop into well-rounded business professionals over the duration of your program and provides the knowledge and skills required to apply a competency-based approach to leadership development.
You'll end the course with a capstone simulation which introduces you to complex, integrated high-level business problems in a true-to-life team format. You'll develop and execute a corporate growth strategy, managing all functional areas of a business.
For your first three modules, your core courses will focus on the fundamentals of marketing and business theory—taught from a global perspective. You will then tailor your final two modules to your individual interests and career goals with electives that you can choose to take at any of our six global campuses.
- Understanding the Customer
- Products & Innovation
- Strategic Brand Management
- Marketing Analytics & Big Data
- Digital Marketing
- Integrated Marketing Communication
- Business Development & Channels
- Global Marketing Strategy
As part of your Master of International Marketing, you will have the opportunity to take four electives of your choice in your final two modules once you have successfully completed all of the core courses. We have designed the elective modules to be as flexible as possible, so you can really tailor your program to suit your needs.
Practical application: Simulations & The Hult Business Challenge
Applying business theory in realistic scenarios is central to all aspects of the Hult curriculum. Classes are enriched with practical application at every opportunity and skills are put to the test with both virtual and real-world projects.
Navigating an international job search requires an individual approach. At Hult, we are experts in international student placement and work one-on-one with you to craft a tailored career strategy.
Career Fast Track
The earlier you start your job search, the greater your chance of success. Our Career Fast Track program enables you to have everything in place so you can start applying for jobs as soon as you arrive on campus.
Before you start your program at Hult, you'll have access to software that gives you a line-by-line resume review, webinars on resume writing, global market employment trends, and creating a targeted job-search strategy. So when you arrive on campus you can concentrate on your studies, networking opportunities, and begin your job search straight away.
- Line-by-line resume reviews
- Webinars on global employment trends, personalizing your job search, and how to get your resume to a globally competitive standard
- Interactive sessions with expert Careers Advisors
We work one-on-one with you to craft a tailored career strategy and give you the tools to execute it.
Throughout your program, you'll attend workshops and coaching sessions to equip you with essential knowledge and skills in areas like LinkedIn optimisation, personal branding, negotiations, interview preparation, and job search strategy.
You'll be assigned a personal Careers Advisor who will work with you one-on-one to help you position yourself to enter your target location and industry. They can advise you on everything from visas to job applications and long-term career paths. You also have the opportunity to have an alumni mentor.
There is a packed schedule of career events that bring companies to campus to present, network, and recruit, as well as alumni mixers, expert guest speakers, and career open house events.
Your career development doesn't stop when you graduate and neither does Hult's support.
Constantly stay connected
Your alumni network is one of your biggest assets. Hult Connect is an online portal that allows you to link with the 16,000 Hult alumni working in every major industry in every corner of the world. You'll also have access to our global job board so you can continue to take advantage of our relationship with the world's top employers seeking talent. Hult's Alumni Mentorship Program provides you with an opportunity to be a part of coaching the next generation of leaders coming out of Hult.
- Hult Connect, the online portal for our 16,000+ alumni network
- Alumni Mentorship Program
- Global job board and networking events
Change never stops, so your business learning shouldn’t either. We empower you to stay up-to-date with emerging trends by taking a complimentary elective each year for the rest of your life.
One elective a year, on us.
Most careers span decades and critical skills can change as you progress in seniority. The rapid pace of change also means future critical business knowledge might have simply been impossible to learn during your program. Before 2004 there was no Facebook or YouTube; neither the iPhone nor Airbnb existed prior to 2007; and yet understanding the impact of these innovations is critical for business success today. At Hult, you can refresh a skillset or get up to speed in a new business trend by enrolling in one elective a year at any of our global campuses. There’s a small registration fee, but the course is otherwise free of charge.
Executive education options for life.
Instead of studying an elective, every year Hult alumni can enroll in a range of leadership Summer Executive Education Programs at our historic Ashridge Estate campus in Berkhamsted, U.K. Courses feature a range of leadership and development programs, and are taught by experts with practical, theoretical, and commercial experience. There’s a small registration fee, but courses otherwise cost over $10,000 so the savings over time for Hult alumni are significant.
Admissions & fees
Hult takes a holistic approach to reviewing your application. In addition to academic achievement, we look for cultural awareness, leadership potential, and a drive to succeed.
Cost & Fees
Program fee in local currency*
Boston USD 43,250
London GBP 31,200
*Does not include USD150 application fee
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Last updated October 23, 2017