Master of International Management with a specialization in Digital Marketing

General

2 locations available
Read more about this program on the school's website

Program Description

The Master of International Management with a specialization in Digital Marketing is for students who want to look at what marketing means in the modern age, and meet the pioneers who have paved the way before them. Students will master the techniques, tools, and strategies to become leaders in their field.

Upon graduation, students will:

  • Be able to effectively publish and manage content for business growth.
  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.

Facts

  • Duration: 1.5 years / 3 semesters
  • Credits: 90 ECTS
  • Language: English
  • Intakes: February and September
  • Degree Awarded: Master of International Management with a specialization in Digital Marketing.
  • Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva and Barcelona campuses.
  • Delivery mode: On Campus

Program

The master’s program requires the successful completion of 90 ECTS credits. The program format consists of a unique business, management, and finance courses that will extend and deepen your understanding of and experience in business along with courses that specialize in digital marketing and a final project.

The breakdown of the program is as follows:

  • 11 core courses (44 ECTS);
  • A consultancy project (4 ECTS);
  • Participation in a practical and competitive business simulation (4 ECTS);
  • 5 courses in your chosen area of digital marketing (20 ECTS); and
  • a business project which can be an industry report, a problem-solving case, or a business plan (18 ECTS).


Career Options

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Entry Requirements

  • Bachelor’s degree or equivalent, preferably in a related field
  • IELTS 6.5 / TOEFL 74 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
  • A scanned copy of all required academic diplomas, transcripts, and academic certificates
  • A 500-word written response to a business case study
  • An interview with a representative from the academic team on their chosen campus. The candidate’s response to the case study will be discussed in the interview
  • Photocopy of a valid passport / national ID
  • Resume/CV
  • 1 reference letter from a former academic institution

Fees and Funding

Barcelona Campus

  • Application Fee: EUR 150 (non-refundable, paid upon application)
  • Administration Fee: EUR 1,900 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)
  • Tuition per semester: EUR 5,450 (1.5-year / 3-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)

Geneva Campus

  • Application Fee: EUR 150 (non-refundable, paid upon application)
  • Administration Fee: CHF 3,000 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)
  • Tuition per semester: CHF 10,250 (1.5-year / 3-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)
Last updated Mar 2020

About the School

Geneva Business School is a leading institution that provides cutting-edge Swiss Quality Education. Taught in numerous campuses around the world, including major European cities such as Geneva, Barcel ... Read More

Geneva Business School is a leading institution that provides cutting-edge Swiss Quality Education. Taught in numerous campuses around the world, including major European cities such as Geneva, Barcelona and Madrid. Our innovative methodology means students are taught in small and focused classrooms by carefully chosen faculty members, all of whom are top-level professionals, dedicated to guiding them on their journey to becoming future business leaders. Read less
Geneva , Barcelona , Madrid + 2 More Less