Master of Digital Marketing


Program Description

Become a Digital Marketer by mastering the skills for digital marketing strategy and marketing planning, UX, content marketing, inbound marketing, email marketing, search engine optimization (SEO), search engine marketing (SEM), lead generation, social media, e-commerce, online reputation management, and affiliate marketing.

Starting Date Duration Study Options Tuition Succeed Now Average Salary
15 September 2020 12-18 Months Nomad or Online $5,400 + 15% income for two years
or $18k up-front
Pay only if you get a job $70K - $110K USD

Master's Degree Program with Employability Focus

The Master of Digital Marketing is designed to help you develop an advanced understanding of the fundamental concepts underpinning digital marketing and selling. As well as acquiring the practical skills needed to implement and manage effective digital marketing strategies, you will also develop critical specialist knowledge through the research and development of your Master Thesis Project. This process validates an educational pedagogy in the program – with structured learning outcomes, and fit-for-purpose content and assessment criteria.

This Master's qualification will strengthen your status as an in-demand, influential digital specialist. On completion of the program, you will be able to apply your digital expertise to navigate any challenge in your career.

Students will be taking 10 courses over a period of 1 year. Apart from core courses, Contech offers noncredit Personal Development & Employability courses to boost your hiring progress even before graduation.

You will be actively participating in Practicum Programs where you will have a chance to use your skills working on challenging problems with actual data shared from sponsoring organizations. The Practicum spans seven months and culminates with an executive-level report and presentation to the employer organization.


Application Process

Step 1 Application

Fill out the application form. It only takes a few minutes.

  • Bachelor’s degree of Business Administration Or any Bachelor’s degree with 2 years’ experience in Business Administration or Management related industries.
  • C.V. or Linkedin Account.
  • IELTS 6,0 or TOEFL 550 / Proof of having previously studied in English for at least three years.

Step 2 Selection

Our academic board will review your application, and you will be asked to submit the supporting documents. You might also be called for an interview for a final decision.

Step 3 Enrolment

Upon selection, you can complete your application process by paying the application and tuition fee and sign your enrollment agreement.

2 Ways To Study

Nomad World Tour


Contech Nomad Students take advantage of living and learning in four different world cities, San Francisco, New York, Berlin & Singapore (as a bonus, Bali vacation). Every 3 months, Nomad Students travel to the next location with their classmates, stay together, meet with local tech communities and of course, engage with local employers.

Contech Nomad Students benefit from:

  • Experiencing different cultures
  • Meeting local employers
  • Creating a lifelong bond with your classmates
  • Adapting nomad lifestyle

Online + Choose Your City


For part-time students, Contech students are offered with 9 months of online study and 3 months of study in your choice of the city. Delivery of the program is structured online thus, you are typically required to attend lectures on four evenings per week and weekend workshops in a format of online instruction, workshops, 1-1 mentoring and group case studies.

hand, commercial, science and technology 4832970 / Pixabay

Your Digital Marketing Skillset

Gain the skillset that the industry is looking for:

  • Paid social media advertising expertise
  • Sales skills
  • Specific marketing channel expertise
  • The ability to think objectively
  • The ability to execute and analyze drip marketing campaigns
  • A mix of creativity and analytical abilities
  • Good copy and visual storytelling abilities
  • A likable personality
  • Self-promotion savvy
  • Understanding of brevity
  • The ability to analyze quantifiable metrics
  • Listening skills
  • Agility
  • Basic design skills

Digital marketing has turned into an essential part of marketing management of practically any company in every industry. Online Master in Digital Marketing aims to educate students and ensure that they are prepared for the challenges of the modern digitally transformed international economy that require multitasking skills, the ability to learn and adapt fast, flexibility, and connectivity.

Master of Digital Marketing provides students the skills required in the industry of digital marketing and teaches them to manage an integrated system of various communication channels, platforms, tools, and digital marketing models across different international markets. Master of Digital Marketing helps students to discover the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge.

The main areas covered during the program are website management, UX, email marketing, digital marketing strategy and marketing planning, search engine optimization (SEO), content marketing, lead generation, inbound marketing, search engine marketing (SEM), online reputation management, webinars, affiliate marketing, social media, and e-commerce.

Graduates of Master of Digital Marketing will be able to work with various electronic devices in different international markets. They will acquire analytical skills and high level of expertise in big data analysis, communication skills, and cultural intelligence, entrepreneurial spirit, and innovative problem solving, and advanced managerial and leadership skills. Students of Online Master in Digital Marketing study digital marketing and e-commerce concepts and strategies and put the technologies to use through workshops, case studies, and practical simulations. Master of Digital Marketing students go through a life-changing experience on both personal and professional level and enter the world of innovation and new career opportunities in the international digital marketing environment. Learning from the highest tech digital applications we have available on online campus, networking with professionals in the industry, and real-world digital marketing projects help students develop their skills.

Last updated Dec 2019

About the School

Contech is a novel university of applied sciences focused on the software-based economy of tomorrow. “Contech Students” are provided with studying and take advantage of living and learning in four dif ... Read More

Contech is a novel university of applied sciences focused on the software-based economy of tomorrow. “Contech Students” are provided with studying and take advantage of living and learning in four different world cities, San Francisco, New York, Berlin and Singapore (and vacation in Bali, wow!). Read less