ID&BM is a multidisciplinary specialism based on an integrative design thinking management approach, pulling together professional knowledge in the areas of design, business and technological fields to achieve "managing design as a competitive strategy" in an international business setting. Globalisation in business and education has rapidly diminished boundaries between countries, cultures, and economies. ID&BM will provide a ‘meeting point’ for students and faculties amongst the collaborative institutes from different regions of the world, which enables cross-cultural and -disciplinary project teams to solve and manage the real-life design, business and technical problems. ID&BM is targeting intakes distributed across Hong Kong, mainland Chinese and international students, and across design, business and technological fields.
- Application Timeline - Sep 2018 Entry
- Applications start: 26 Sep 2017
- First Round Review: 12 Dec 2017
- Webinar: 14 Dec 2017
- Application deadline: 30 Apr 2018
ID&BM aims to nurture "T-shaped professionals" with high-level competencies to better understand and manage global business dynamic and to function in and contribute to design-sensitive and technological-intensive business environments. These competencies enable students to lead the transformation of their respective local enterprises and to challenge existing mindset in technological innovations, product and service designs from an integrative design thinking management approach. Ultimately, ID&BM aims to create an impact at the regional and global levels by meeting future talents demand of well-balanced business developers, entrepreneurs, products and services innovators.
Students, irrespective of their disciplinary background, learn together to nurture a new mindset and attitude where cross-disciplinary stimulation is the foundation of innovation. They will:
- apply theories and concepts of the three domains underpinning this specialism
- evaluate cultural differences and their implications for leadership and effective management of design and business activities
- identify and evaluate the means by which value creation may be managed
- participate effectively in the design, implementation and comprehensive evaluation of projects involving multidisciplinary and multicultural teams
- demonstrate the ability to view, frame and resolve design issues by adopting multiple perspectives
- understand and perform the integrative design thinking roles of a T-shaped professional in a business environment
ID&BM begins with an intensive seven-week introduction to the Essential Knowledge in each of the three disciplines, then followed by a series of compulsory subjects which centres on corresponding theories and/or practices. In the second semester, the focus is on two team-based ID&BM Multidisciplinary Projects collaborated with private or public organizations, while students can choose elective subjects in design and business disciplines to enhance their individual career profile. Capstone Reflective Thesis synthesises the learning in ID&BM at the summer term.
Class delivery mode & duration
Classes are normally held during daytime on weekdays, except some shared electives are delivered on weekday evenings and weekends. Each of the weekend subjects requires three weekends spread over 4–5 weeks.
It normally takes 1 year to complete the specialism.
A Bachelor’s degree in Design, or Business, or Technological fields, or the equivalent in a related discipline preferably with 2 years relevant professional experience. Candidates with other tertiary qualifications complemented with substantial relevant professional experience will be considered on a case-by-case basis.
A complete application includes
- Application form
- Letter of intent
- Three letters of recommendation (Academic/ Profession)
- Evidence of academic qualification, i.e. Official Full Transcripts and Degree Certificates
- Portfolio (refer to FAQ for requirements and submission)
- IELTS/ TOEFL report*
* If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the following minimum English language requirement for admission purpose: A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR An overall Band Score of at least 6 in the International English Language Testing System (IELTS).
All admissions must go through the interview process. Shortlisted applicants will be invited to attend an interview in person (for local applicants) or over internet video calls (for non-local applicants).
- Number of credits: 36
- Normal Period of Study: 1 Years (full-time)
- Tuition: HK$144,000 (local) / HK$158,400 (non-local); Initial Programme Fee: Local student HK$16,000 (4 credits x HK$4,000)/ Non-local student HK$44,000 (10 credits x HK$4,400)
No scholarship is available for non-local students for 2018/19 admissions. For local residents, two types of financial aid are available through the Government's Student Finance Office: (1) Continuing Education Fund and (2) Extended Non-means-Tested Loan Scheme (ENLS)
Some subjects in MDes scheme are included on the Continuing Education Fund (CEF) list of reimbursable courses for local residents. For further information on CEF or reimbursable courses list, please visit CEF official website. Extended Non-means Tested Loan Scheme (ENLS) offers interest-bearing loans to eligible students for covering tuition fees. For details of the scheme, please refer to the Government’s website.
Type of VISA (for International Students)
The People’s Republic of China and foreign nationals may join the full-time programme provided either they apply for and receive a Student VISA, or they may join the part-time programme if they are holding a valid work permit or dependent VISA from the Hong Kong Administrative Region Immigration Department. School of Design will provide assistance in this regard.
This school offers programs in:
Last updated January 12, 2018