Master of Creative Advertising (Advanced)

Torrens University Australia

Program Description

Master of Creative Advertising (Advanced)

Torrens University Australia

Explore creative thinking, copywriting, art direction, and concept development with us, and within 12 months you will be an advertising creative.

Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing and doing it at a challenging pace.

It’s a full day, five-day week, year-long, heady rush of a course with brief after brief; competition after competition; and constant feedback from a full-time tutor who has worked as an advertising creative – as well as a constant stream of industry mentors and guests.

It’s a course in which you’ll learn how to be brave and fearless about ideas. You’ll learn copywriting and art direction by actively working in teams and you’ll be working to tight deadlines by responding to real briefs from agencies, mentors, and clients. You’ll learn by benchmarking your ideas against students worldwide and nationally by entering your work into international and Australian competitions. Better yet, you’ll learn about effective messaging in all mediums from online posts to physical posters; from newspapers and magazines both online and real; from scripted radio to unscripted radio; from video on a TV to video on your mobile; and mediums that don’t even look like advertising mediums such as activations and useful products and services that can change people, places and communities for the better.

This program is based on a successful formula that has seen Media Design School’s original Creative Advertising program in Auckland, New Zealand enjoy a high degree of success in competitions over the years. The AdSchool, as it is informally known, was ranked in the top five most creative AdSchools in the world by Young Guns International and second in the world for Social Media by the Bees Awards in San Francisco. In 2016, it also won every national student competition for ad creatives and won the only two non-professional awards for innovation at the AdStars International Festival of Creativity.

The Creative Advertising program prepares students for entry level into the creative departments of advertising agencies by arming them with the core skills of creative problem solving as well as how to talk about ideas to others in a concise and compelling manner; both of which are lifelong skills infinitely transferable across any number of disciplines, particularly those associated with commercial creativity.

CAREER POSSIBILITIES INCLUDE

A creative working as either as copywriter or art Director in:

  • Advertising agencies
  • In-house promotional agencies
  • Design agencies
  • Production agencies
  • Social Media agencies
  • Brand Activation Agencies
  • Marketing departments
  • Freelance practice (usually after a few years of establishment within agencies)
  • Creative Director (after a proven track record within agencies)

This program has been designed collaboratively between Torrens University Australia and the Media Design School, Auckland, New Zealand.

KEY STUDY OUTCOMES:

  • Creative problem-solving skills
  • Team social skills
  • Craft skills in copywriting and art direction
  • Persuasive storytelling across a range of mediums including print, audiovisual, social, experiential, apps, games and branded utilities

Admissions criteria

GENERAL ADMISSIONS CRITERIA

The standard entry requirement for a postgraduate program is a completed qualification at AQF level 7 (Bachelor degree) or above from an Australian University or an equivalent overseas higher education qualification.

PLUS, A simple application task that tests dexterity of thought and a brief, written task that tests the student’s ability to play creatively with language must be completed at application.

Students without an undergraduate degree may be admitted to the Graduate Certificate on the basis of at least 6 years of professional experience.

ENGLISH LANGUAGE ADMISSIONS CRITERIA

This course is open for international students to apply. Please see entry requirements for more information.

Torrens offers a free, personalised admission process where each applicant is considered on an individual basis. Please contact our International Admissions Officer to have your previous studies assessed for equivalence.

Torrens University Australia is an inclusive institution that celebrates diversity in its student community. We provide international students with assistance in finding accommodation, academic support, counselling services and language assistance.

Please read our International Student information or contact us with any questions about studying at Torrens or living in Australia.

Approved English tests include:

  • IELTS 7.0, with no subscore less than 6.5 (or equivalent TOEFL, CAE or PTE)

International students

This course is open for international students to apply. Please see entry requirements for more information.

Torrens offers a free, personalised admission process where each applicant is considered on an individual basis. Please contact our International Admissions Officer to have your previous studies assessed for equivalence.

Torrens University Australia is an inclusive institution that celebrates diversity in its student community. We provide international students with assistance in finding accommodation, academic support, counselling services and language assistance.

Workload and assessment

NO. OF TIMETABLED HOURS PER WEEK:

This course is made up of 40 credit point subjects. Each subject equates to four 10 credit point subjects. There is a total of 120 credit points.

There are 12 face-to-face and 28 personal study hours allocated to each subject. To complete the Advanced Masters, students must complete a total of 48 face-to-face and 112 personal study hours.

Student must complete all four subjects to gain entry the Masters of Creative Advertising (Advanced)

Career opportunities

  • Branded physical built environments
  • Branded virtual environments
  • Spatial Graphics
  • Animated info-visualisation
  • Retail environments
  • Way Finding Systems
  • Social media across online and physical environments
  • Corporate identity design
  • Public placemaking
This school offers programs in:
  • English


Last updated January 19, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2019
Feb. 2019
Duration
Duration
1 year
Part time
Full time
Price
Price
20,000 AUD
Information
Deadline
Locations
Australia - Fitzroy, Victoria
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Australia - Leura, New South Wales
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Australia - Sydney, New South Wales
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Australia - Brisbane, Queensland
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Australia - Adelaide, South Australia
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Australia - Melbourne, Victoria
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New Zealand - Auckland, Auckland
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Dates
Jan. 2019
Australia - Sydney, New South Wales
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Australia - Leura, New South Wales
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Australia - Fitzroy, Victoria
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Australia - Melbourne, Victoria
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Australia - Brisbane, Queensland
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Australia - Adelaide, South Australia
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Feb. 2019
Australia - Sydney, New South Wales
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Mar. 2019
New Zealand - Auckland, Auckland
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June 2019
Australia - Sydney, New South Wales
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Sept. 2019
Australia - Sydney, New South Wales
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