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Master your marketing communication skills

The Master of Communication specialises in exploring contemporary communication theories, strategic planning and social media, and asks you to apply these in the context of a major research project.

You can choose to take the Strategic Communication path, where you concentrate on contemporary communication, social theory and how critical issues develop, or the Marketing Communication path, where you’ll explore how advertising, public relations, promotions and direct marketing combine to create effective marketing communication strategies. This course is especially suited to senior communication managers looking to develop their skills and will prepare you for opportunities in commercial, public and not-for-profit sectors.

Study a Master of Communication at UC and you will:

  • demonstrate an in-depth understanding of human communication processes and environments
  • become confident in using a range of social research methods relevant to strategic or marketing communication
  • demonstrate critical thinking and vision to address mid to long-term strategic communication issues
  • become confident in counselling senior management on strategic communication and possess the ability to lead teams within organisations
  • link communication research, planning, implementation and evaluation to organisational strategic plans
  • apply your understanding of communication theories towards a major research project.

Work Integrated Learning

You will have extensive opportunities to connect with industry, including real-world case studies, industry-linked research and practice projects. You will complete 180 hours of a compulsory internship based around a professional industry project of your choosing and will develop your professional experience and capabilities in an organisational context. Your internship placement company can be located in Australia or overseas, and past students have chosen to connect with advertising agencies, PR firms, government departments, commercial enterprises and not-for-profit organisations.

Career opportunities

  • Communications manager
  • Marketing manager
  • Marketing Strategist
  • Brand manager
  • Advertising account director
  • Marketing consultant
  • Communication strategist
  • Media strategist
  • Creative director
  • Media relations consultant
  • Community manager
  • Social media manager
  • Sponsorship manager
  • Direct marketing manager

Admission Requirements

Applicants must have an undergraduate degree or equivalent as approved by the University Admissions Committee.

Students who complete the Graduate Diploma in Communication can articulate into the Master's program with credit for the 8 units completed.

Students who have completed the Graduate Certificate in Communication may apply and receive credit for the 4 Graduate Certificate (level G) units.

In making an offer to an applicant, the University will give consideration to a range of factors including English proficiency, academic record and/or employment experience.

English Language Requirements

Academic IELTS of 6.5 or equivalent, with no band score below 6.0

Program taught in:
  • English
University of Canberra

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Last updated November 27, 2018
This course is Campus based
Start Date
Jan 2020
4 semesters
14,500 AUD
Domestic students, per year. International students: $25,200.
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