Master of Communication (Marketing)

University of Canberra

Program Description

Master of Communication (Marketing)

University of Canberra

The application will be made to the Public Relations Institute of Australia and to the Advertising industry for accreditation.

Take the next step to master your communication skills

Are you a senior communication manager seeking to further develop your communication skills? Our Master of Communication specialises in exploring contemporary communication theories, strategic planning, social media, and how to effectively apply these towards a major research project. Whether you focus your Masters on strategic communication or marketing communication, you will be prepared to work effectively as strategists in the business, public and not-for-profit sectors.

Study a Master of Communication at UC and you will:

  • demonstrate an in-depth understanding of human communication processes and environments
  • become confident in using a range of social research methods relevant to strategic or marketing communication
  • counsel senior management on strategic communication and lead teams within organisations
  • demonstrate critical thinking and vision needed to address long-term strategic communication issues
  • apply your understanding of communication theories towards a major research project
  • specialise in one of the following key areas of communication:
    • Strategic Communication specialises in contemporary communication and social theory, and how critical issues develop.
    • Marketing Communication specialises in exploring how advertising, public relations, promotion and direct marketing combine to develop effective marketing communication strategies.

Career opportunities

This course prepares senior managers to work as communication and marketing communication leaders in any sector.

Course specific information

Students wishing to complete a more generic Master of Communication degree may choose units from both streams to suit their professional needs.

Course Requirements

Required - Must pass 30 credit points as follows

  • 9107 - Communication and Information Project PG - 6 cp, Level P
  • 9109 - Marketing Communication Principles G - 3 cp, Level G
  • 9110 - Principles of Strategic Communication G - 3 cp, Level G
  • 9111 - Social Research PG - 3 cp, Level P
  • 9112 - Advertising G - 3 cp, Level G
  • 9114 - Public Relations Practice G - 3 cp, Level G
  • 10109 - Industry and Community Engagement (Internships) PG - 6 cp, Level P
  • 10150 - Networks and Social Media PG - 3 cp, Level P

Award Options - Must select 1 of the following

  • Master of Communication (Strategic) - 18 credit points as follows
    • Required - Must pass 9 credit points as follows
      • 8622 - Risk Communication PG - 3 cp, Level P
      • 9108 - Issues Analysis and Management PG - 3 cp, Level P
      • 9115 - Strategic Communication Planning PG - 3 cp, Level P
    • Restricted Choice - Must pass 3 credit points from the following
      • 9105 - Advanced Marketing Communication Theory PG - 3 cp, Level P
      • 9106 - Brand, Strategy and Integration PG - 3 cp, Level P
      • 9113 - International and Sectoral Marketing Communication PG - 3 cp, Level P
    • Open Electives - 6 credit points as follows
      • Must pass 6 credit points at PG Level from anywhere in the University.
  • Master of Communication (Marketing) - 18 credit points as follows
    • Required - Must pass 9 credit points as follows
      • 9105 - Advanced Marketing Communication Theory PG - 3 cp, Level P
      • 9106 - Brand, Strategy and Integration PG - 3 cp, Level P
      • 9113 - International and Sectoral Marketing Communication PG - 3 cp, Level P
    • Restricted Choice - Must pass 3 credit points from the following
      • 8622 - Risk Communication PG - 3 cp, Level P
      • 9108 - Issues Analysis and Management PG - 3 cp, Level P
      • 9115 - Strategic Communication Planning PG - 3 cp, Level P
    • Open Electives - 6 credit points as follows
      • Must pass 6 credit points at PG Level from anywhere in the University.
  • Master of Communication (no specialisation) - 18 credit points as follows
    • Restricted Choice - Must pass 12 credit points from the following
      • 8622 - Risk Communication PG - 3 cp, Level P
      • 9105 - Advanced Marketing Communication Theory PG - 3 cp, Level P
      • 9106 - Brand, Strategy and Integration PG - 3 cp, Level P
      • 9108 - Issues Analysis and Management PG - 3 cp, Level P
      • 9113 - International and Sectoral Marketing Communication PG - 3 cp, Level P
      • 9115 - Strategic Communication Planning PG - 3 cp, Level P
    • Open Electives - 6 credit points as follows
      • Must pass 6 credit points at PG Level from anywhere in the University.

Admission Requirements

  • Applicants must have an undergraduate degree or equivalent as approved by the University Admissions Committee.
  • Students who complete the Graduate Diploma in Communication can articulate into the Master's program with credit for the 8 units completed.
  • Students who have completed the Graduate Certificate in Communication may apply and receive credit for the 4 Graduate Certificate (level G) units.
  • In making an offer to an applicant, the University will give consideration to a range of factors including English proficiency, academic record and/or employment experience.

English Language Requirements

Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Course Learning Outcomes

Course Objectives Graduate Qualities
Demonstrate an in-depth understanding of human communication processes and environments.
  • Employ up-to-date and relevant knowledge and skills;
  • Work collaboratively as part of a team, negotiate, and resolve conflict;
  • Display initiative and drive, and use their organisation skills to plan and manage their workload.
Use a range of social research methods relevant to strategic or marketing communication.
  • Use creativity, critical thinking, analysis, and research skills to solve theoretical and real-world problems.
  • Think globally about issues in their profession;
  • Adopt an informed and balanced approach across professional and international boundaries;
  • Understand issues in their profession from the perspective of other cultures.
Link communication research, planning, implementation and evaluation of organisational strategic plans.
  • Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems;
  • Display initiative and drive, and use their organisation skills to plan and manage their workload;
  • Adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas.
Demonstrate critical thinking and vision needed to address mid to long-term strategic communication issues.
  • Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems;
  • Understand issues in their profession from the perspective of other cultures;
  • Communicate effectively in diverse cultural and social settings;
  • Make creative use of technology in their learning and professional lives;
  • Behave ethically and sustainably in their professional and personal lives.
Counsel senior management on strategic communication and lead teams within organisations.
  • Communicate effectively;
  • Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems;
  • Work collaboratively as part of a team, negotiate, and resolve conflict;
  • Display initiative and drive, and use their organisational skills to plan and manage their workload;
  • take pride in their professional and personal integrity;
  • Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development;
  • Be self-aware;
  • Adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas.

Cost & Fees

The fees detailed are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.

This school offers programs in:
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University of Canberra

Last updated January 23, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2019
Duration
Duration
4 semesters
Full time
Price
Price
-
Information
Deadline
Locations
Australia - Canberra, Australian Capital Territory
Start date: Jan. 2019
Application deadline Request Info
End date Request Info
Dates
Jan. 2019
Australia - Canberra, Australian Capital Territory
Application deadline Request Info
End date Request Info
Price Fees per year : Domestic: $12,227; International: $22,000