Master of Business: Marketing


Program Description

This program is ideal for managers and middle managers seeking to further their career in marketing, a field increasingly important for all types of organizations who need to deliver value through the products and services they create and deliver.

You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented specialist marketing skills. You will be trained to formulate strategic plans, evaluate marketing theories and frameworks, design projects using market research tools and be equipped with the high-level skills to generate and position products and services for the market.


18 - 24 months

Spring - February
Summer - June
Autumn - September

Tuition Fees
AED 8,967
USD 2,443
(VAT 5% inclusive)

Career Opportunities

Career progression is rapid in the marketing field and the MBus (Marketing) program will help you to achieve the highest level in your chosen sector. Typical areas include:

  • Retail
  • Public Relations
  • New Product Development
  • Market Research
  • Direct Marketing
  • Brand Management
  • Advertising
  • Web Marketing

Professional Accreditation

Chartered Institute of Marketing, UK (CIM)

The program is accredited by the Chartered Institute of Marketing, UK (CIM). As per this accreditation, students graduating from the MBus (Marketing) program are given direct entry to the Diploma in professional marketing of CIM, with exemption. CIM qualifications are highly sought after by employers and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Accreditation and Recognition

Because we’re licensed by the UAE Ministry of Education - Higher Education Affairs, through the Commission of Academic Accreditation, our students and graduates can be assured that our degrees are recognized throughout the UAE and internationally.

All MBus programs are also quality assured by UOW Australia, which is registered with the Australian Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of higher education in Australia. Upon graduation, students can choose either a degree certificate from UOWD or a degree certificate from the University of Wollongong Australia.


Double Specialization

The Master of Business program also offers specializations in Human Resource Management, Financial Management, Innovation and Entrepreneurship, International Business and Management. If you decide you would like to complete two MBus specializations when you enroll at UOWD, there are arrangements in place that mean you can do this in minimal time.

Program Duration

The maximum requirement to graduate from a single specialization MBus program is twelve (12) subjects. However, if you have completed a Bachelor degree in a relevant area or a UOWD Graduate Certificate in Business, or you have extensive professional work experience in a related area alongside a Bachelor degree, you may be able to complete the MBus program in a total of ten (10) subjects in line with UOWD’s policy on Credit for Prior Learning. Your eligibility for Credit for Prior Learning will be decided in consultation with UOWD’s Faculty of Business office prior to the beginning of the program.

A single specialization MBus program will normally take you five or six semesters to complete (based on three semesters per year with summer as an optional semester and two subjects per semester). At this rate, the degree can be completed in two years or less. Classes are held at 6:00 pm - 9:30 pm, Sunday to Thursday. Each subject requires one evening of attendance for 13 weeks.

Program Structure

Your program of study will be as follows:

Common Business Foundation*

  • ACCY801 Accounting and Financial Management
  • ECON802 The Economics of Global Business Challenges
  • MGNT803 Organisational Behaviour and Management
  • MARK804 Principles of Marketing Management

Specialization Subjects

  • MARK940 Marketing Communications
  • MARK977 Research for Marketing Decisions
  • MARK936 Consumer Behaviour
  • MARK935 Marketing Strategy
  • MARK920 Social Marketing


  • MARK997 Retail Marketing Management
  • MARK957 International Marketing Strategy
  • MARK938 Managing Services and Relationship Marketing
  • MARK980 Strategic Brand Management
  • MARK901 Digital Marketing
  • OPS908 Supply Chain Management
  • MGNT923 Contemporary Issues in International Business
  • MARK956 Creating and Marketing New Products


Capstone Project

  • MGNT922 Business Research Project

* If you are eligible for credit for prior learning from all four foundation subjects, you will be required to complete two further elective subjects from within your specialization.

**Students are required to choose two electives from the approved list.

Last updated Sep 2019

About the School

We have combined the academic excellence of Australia’s 12th highest ranking university with the culture and excitement of the cosmopolitan city of Dubai, to provide a dynamic, stimulating and rewardi ... Read More

We have combined the academic excellence of Australia’s 12th highest ranking university with the culture and excitement of the cosmopolitan city of Dubai, to provide a dynamic, stimulating and rewarding environment for students, research practitioners and business professionals alike. At the same time, we are active contributors to the burgeoning knowledge economy of the UAE. Read less