Master of Business Management (MBM) Digital Marketing & Communication
New European College
Key Information
Campus location
Munich, Germany
Languages
English
Study format
On-Campus
Duration
3 semesters
Pace
Full time
Tuition fees
EUR 6,100 / per semester
Application deadline
04 Apr 2024
Earliest start date
13 May 2024
Introduction
This exciting Master of Business Management program specializing in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. However, the degree program also has a practical approach in its design – through project weeks, professional inquiry, and a module of professional-based learning in which students complete a short work placement often linked directly to their final project.
The program offers a combination of master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalization, society & culture students the program will enable students to further develop their deeper knowledge of business management and administration.
The specialization in Digital Marketing & Communication specifically looks at the impact of the fast-changing ‘connected’ world of internet use, smartphones, apps, and social media. Many companies and organizations have completely changed their approach to advertising, and adapted their marketing strategies – not only to these new ways of communicating with customers and stakeholders but also to the actual method and perception of marketing & communication in a digital age.
Internet and the many and various types of social media have created an unprecedented way in which people connect businesses to customers, business to business, and also people who would not normally meet. This environment provides business students enormous potential for learning and developing themselves within the realm of Digital Marketing & Communication. This specialization brings together up-to-date marketing communication, an understanding of digital media, and the implementation of big data analytics.
The Master of Business Management is a 3-semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior, and human resources, the program prepares you to excel in an ever-evolving and international workplace.
All courses are taught in English, with a range of teaching methodologies that are reminiscent of undergraduate teachings such as presentations and group projects coupled with real-world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management.
Business Administrators with knowledge of Digital Marketing & Communication have become essential to the daily operations of companies and other organizations. Even in non-profit and government organizations, the clients and outside stakeholders have become ‘customers’. Internally communication has become indistinguishable from external, with company newsletters and info bulletins being used in the same way and through the same mediums to inform.
Companies today are in a constant development stage when it comes to their marketing strategies. Whereas in the past, traditional marketing strategies could last for many years, the effect of digitalization and internet innovation means that companies constantly have to update their Digital Marketing & Communication strategies – For example, decisions on using Facebook, generically or with advertising, Instagram and LinkedIn, implementing a WhatsApp campaign or using Wechat instead. Organizations are dealing with issues such as maintaining 24/7 chatbots on websites and creating ads that are personalized toward internet users.
Managing large budgets consumed by GoogleAds and Adwords presents challenges to all marketing departments, as well as trying to understand the data, react to the data and use the cockpit-like toolset to manage online advertising effectively.
Through Digital Marketing & Communication, companies are learning to manage big-data, deciding when and when not to outsource digital marketing operations, cope with GDPR and look at the benefits and drawbacks of their strategies.
Admissions
Curriculum
The school year at New European College is divided into two terms – Winter Term and Summer Term, and six main blocks, which last six weeks each. Each six-week block consists of two lesson weeks, followed by a project week, then two more lesson weeks, followed by an exam week, to complete the module.
Semester 1
(Core Modules)
- Marketing Management
- Globalization, Society & Culture
- Research Methods Introduction (Final Project)
- The World Economy
- Professional Inquiry
(Specialization Modules)
- The Future of Integrated Digital Marketing: Video, Mobile, & Artificial Intelligence
- New Media, Marketing & Analytics
Semester 2
(Core Modules)
- Research Methods (Final Project)
- Micro Economics – Global Perspectives
- Strategic Management
- Project Module (3 Project Weeks, linked to Final Project)
(Specialization Modules)
- Business Intelligence & Data Mining
- Strategic Communication & Branding
Semester 3 (Work Placement & Graduation)
- Professional Based Learning
- Final Project
Gallery
Program Tuition Fee
Career Opportunities
In this age of digitalization and internet-driven lifestyles, the business community has come to recognize that success depends upon a solid and maintainable Digital Marketing & Communication strategy. Companies need people who understand new media, big-data strategies, and the combination of online marketing and communication with the precise measurement of results that enable strategic actions to be taken.
Graduating from a highly international institute that places a high emphasis on the combination of academic research and professional exposure means that the career prospects of graduates from the Master of Business Management program, specializing in Digital Marketing & Communication, are diverse and global.
Many graduates of this program aspire to continue their studies at the Ph.D. level and/or move directly into business, sometimes as a result of their work placement or final project.
Examples of companies where alumni work range from leading global companies, consultancies, and big-data management firms to more local and specialized companies, NGOs, and government agencies.