Master of Business Management (MBM) Digital Marketing & Communication

General

Read more about this program on the school's website

Program Description

The Master of Business Management is a 3-semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever-evolving and international workplace.

All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teachings such as presentations and group projects coupled with real-world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a Ph.D. program in the future.

The specialization in Digital Marketing & Communication specifically looks at the impact of the fast changing ‘connected’ world of internet use, smart phones, apps and social media. Many companies and organisations have completely changed their approach to advertising and adapted their marketing strategies – not only to these new ways of communicating with customers and stakeholders, but also with the actual method and perception of marketing & communication in a digital age.

Internet and the many and various types of social media have created an unprecedented way in which people connect businesses to customers, business to business, and also people who would not normally meet. This environment provides business students enormous potential for learning and developing themselves within the realm of Digital Marketing & Communication. This specialization brings together up-to-date marketing communication, understanding digital media, and the implementation of big data analytics.

The program has a practical approach in its design – through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.

  • Example courses include:
  • Marketing Management
  • Globalisation, Society & Culture
  • The Future of Integrated Digital Marketing: Video, Mobile, & Artificial Intelligence
  • New Media, Marketing & Analytics
  • Strategic Management
  • Business Intelligence & Data Mining
  • Strategic Communication & Branding

Last updated Feb 2020

About the School

Together with Wittenborg University of Applied Sciences, New European College offers one of the most modern and forward-thinking approaches to business education in Germany, with Bachelor, Master and ... Read More

Together with Wittenborg University of Applied Sciences, New European College offers one of the most modern and forward-thinking approaches to business education in Germany, with Bachelor, Master and MBA programs fully taught in English. The academic combination of a research-based approach to education, real world mandatory project weeks and continuous evaluation ensures that students achieve highest level of sustainable employability in the 21st century world of business. We combine the virtues of the Dutch’s contemporary and practical approach to business education with the modern American model of small classes and real-world academics. In the sea of formulaic business schools, we stand out. By unleashing our students’ individual strengths, we prepare them to outperform in the business world. Our students’ sustained success is our passion and purpose. Read less
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