The Chinese are coming. As a matter of fact, they are already here. They own big industries in European countries. They win construction contracts in Poland. They invest in communication and infrastructure in Greece and buy textile factories in Italy. They have about half of the world market of wind energy.

The EU is China’s biggest trade partner, and both Danish and other European enterprises are present in China. The potential is huge, and experts indicate that we have far from finished with China. As a matter of fact, we have only just begun.

Danish firms look for employees with skills both in business economics and Chinese language and culture. With an MA in Business, Language and Culture (Chinese) you will have the qualifications required by many Danish and international enterprises that work in China or trade with the Chinese from Denmark or other countries.

50% of the courses of the MA programme lie within the disciplines Chinese culture, society, economy, and communication and language skills in Chinese. Another 50% of the courses lie within the business administration field with emphasis on business organization and marketing in relation to the international market.

Apart from a number of compulsory courses in the two main areas listed up above, you will get the opportunity to shape your academic profile through electives in both areas. You can either take these electives in Sønderborg or during a study stay in China, or you can replace them by reports from internships in China.

Individual profiling is also possible in the final thesis: You choose the topic yourself, and can draw in a partnership with a company.

This programme is offered in Englis.

Learning outcomes

Candidates will:

  • build up specialist knowledge in the areas of business marketing and management in international settings and be able to identify and analyse scientific problems in this field using the appropriate theories and methods

  • build up specialist knowledge of modern Chinese culture and society especially in the field of intercultural communication with China and be able to identify and analyse scientific problems in this field using the appropriate theories and methods

  • develop more confidence in the Chinese language and its use in business relations with China

Candidates can independently perform a variety of functions in international business enterprises and organisations that require knowledge of international business marketing and management and Chinese culture and society, as well as Chinese language skills at a high level including an understanding of relevant theories of culture and communication. Candidates can independently and on a scientific basis identify and solve problems related to international business marketing and management and Chinese language, culture and society.

Entry requirements

Bachelors of Art (BA) in Business, Language and Culture (Chinese) have a right to be admitted according to the Regulation of Admittance (regulation no 362 of May 20th, 2005) § 15, 1.)

Other Bachelors with a combination of business economics and humanities comprising Chinese language (as for example BSc in Business, Asian Language and Culture with Chinese at Copenhagen Business School) can be accepted if approved by the board of studies. If necessary the board of studies may require extra courses to be taken.

Program taught in:

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This course is Campus based
Start Date
Sep 2019
2 years
- Free for EU/EEA students. Price for non-EU/EEA students, per year: EUR 8200
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