You will perfect your knowledge base, positioning yourself at the very heart of communication design, learning to master thematic areas of visual design, from advertising and the highly structured world of multimedia communication, bringing together in these areas design techniques and digital innovation.
Visual Design, a new frontier in project design and coordination.
The Master of Arts Degree Program in Visual and Innovation Design is a two-year artistic specialization designed to launch designers beyond the boundaries of traditional graphic design limitations.
The course provides training and preparation for students to competently create visual communication, using a blend of multimedia design, visual design, and advertising skills.
Thanks to quality, specialized training, RUFA’s Visual and Innovation Design Course provides students, who have already completed a three-year Degree program in Communication, Design and Fine Arts, the additional cultural and technical tools needed to enter into today’s workforce with success.
Visual Designer as director of communication.
Using vision, design and multimedia skills, the Visual Designer is the ‘problem-solver’ of modern communication, able to combine the creative role with that of technical expert and strategic designer.
The Visual Designer needs to know how to work with new ways of communicating, offering concrete and ‘do-able’ solutions, creating and directing the entire communication platform.
The teaching and operating approach are oriented towards the connection between design technique and innovation, through the interaction between traditional media and new media born out of the digital revolution.
Launched into the professional workforce.
The MA in Visual and Innovation Design includes a wide variety of internship, training and work-study opportunities. These ‘real-life’ experiences help to create evolved professional profiles that are ready to enter into different work contexts thanks to their creative talent, and their concrete and proven design abilities using multimedia, technical and technological knowledge, and skills.
The course builds up professionals that are highly specialized, that can find work opportunities in advertising agencies and visual design studios, in companies where large-scale communication design projects are created and in all of the real-life situations in which visual and interaction design skills are required.
The new horizons in communication design.
The Visual Designer student is ahead of the times, he/she learns to recognize and interpret visual language and signals and respond by anticipating contemporary trends with professional competence.
With solid technical and creative skills, designers in the Visual and Innovation Design course at RUFA learn to dominate the language and techniques of design, advertising, and multimedia, essential in working in the field of visual design.
Becoming a Visual Designer includes gaining a solid understanding of the psychological, cognitive and perception mechanisms that form and inform communication methods. The future opportunities of a Visual Designer include traditional fields (graphic design, advertising, corporate branding and communication, product design and packaging, expo design and display) and new multimedia fields (digital publishing, interaction design, dynamic brand and identity, motion graphics, sound design, user experience, information and interface design).
Competent, specialized and ready.
The two-year Visual and Innovation Design Course at RUFA is part of the Department of Design and Applied Arts, the section of RUFA academic studies that provides a high level of specialization and technical preparation, setting high standards of academic and design learning year after year.
Academy Degrees are equivalent to Master’s university degrees.
Professors: Agnese Angelini, Salvatore Aquilani, Emanuele Cappelli, Chiappini Cristina, Nicola Di Cosmo, Massimiliano Dibitonto, Stefano Dominici, Mario Fois, Renato Fontana, Alessandra Giacomelli, Maria Cristina Lavazza, Mauro Panci, Federico Parrella, Ely Rozenberg, Mario Rullo, Claudio Spuri, Francesco Ugolini, Maria Cristina Vitelli.
MA DEGREE PROGRAM IN VISUAL AND INNOVATION DESIGN
Suggested training program - Design Department
|I Year||Visual Design 1||8||100|
|Art Direction for ADV||10||125|
|Copywriting for ADV||2||30|
|I Year||APP Design||8||100|
|Brand design e dynamic identity||8||100|
|User experience and web design||6||75|
|Visual and Media Culture||6||45|
|II Year||Visual Design 2||10||125|
|Three subjects to choose between:|
|• Wearable technology||6||75|
|• Sound design||6||75|
|• 3D Digital animation tools||6||75|
|• 2D Compositing tools||6||75|
|• Exhibit design||6||75|
|English for artistic communication||4||30|
- Opening of Open Day reservations on March 30th, 2019: from January 2nd until March 29th
- Open Day reservations on September 14th, 2019: from May 6th to September 13th
- Opening bookings Admission test on April 13th, 2019 (foreign and Italian skype): from February 1st, 2019 until April 10th
- Booking opening Admission test of September 9th-10th, 2019: from May 6th to September 6th
- Booking opening Admission test of October 7th-8th, 2019: from May 6th to October 4th
This school offers programs in:
Last updated December 18, 2018