Introduction
The Master’s Programme in Visual Communication Design (VCD) is an international learning community committed to investigating new modes of action within visual communication. As a critical response to the contemporary conditions, the studies enable you to reconsider the established notions of graphic design. The programme supports you in rethinking and redefining your own design practice, in order to situate it in wider societal and environmental frameworks. By providing the competence areas of information design, visual narratives, and type & written language, the curriculum encourages you to turn your design practice towards the public and the sustainable, and towards multiple and diverse knowledge domains. The VCD programme provides you time and space to redefine your individual design approach, with continuous backup from the community, collaboration, and peer learning. The studies support you in this with a combination of theory and practice.
Learning outcomes
As learning outcomes from the programme, you will be able to:
Create and manage design projects with a renewed sensibility to both tangible and digital materiality, and experiment with data and computational elements in design projects where needed
Solve complex issues of different media, aesthetic, context, expression, and convention, when communicating in modes like data, narratives, and/or written language
Articulate and critically evaluate the traditions, references, and motivations behind your design choices and processes
Consider issues of representation, diversity, and sustainability in visual communication
Distinguish your professional role from your consumer role in digital and online environments
Recognize good policies and your rights as a creative professional, and consider your responsibilities of care towards yourself, your colleagues, the public, and the environment
Consider and imagine alternative modes of design practice and work
Keep discussing, evaluating, and redefining the societal role and the shifting parameters of the contemporary Visual Communication Design profession
Language of instruction
In Master’s Programme in Visual Communication Design the language of instruction is English.
Tuition fees
The tuition fee is €15 000 for non-EU/EEA students per academic year. More information on Scholarships and Tuition Fees page (aalto.fi).
Content of the studies
Engaging with diverse literature, writing, and discussion encourages you to evaluate the role of visual communication in the society and the environment, and the discursive and material properties that converge in your design practice. Critical perspectives shed light on urgent political issues, such as representation, diversity, and social and environmental justice. Intensive courses introduce you to necessary tools and skills to accomplish contemporary design projects, whether you are into data, visual storytelling, or typographic expression.
In the form of extensive studio courses, the programme particularly supports three competence areas crucial for a visual communication designer: information design, visual narratives, and type & written language. Specified in your personal study plan, selections within these competence areas enable you to either deepen or broaden your skills and knowledge. Special attention is also given to the notion of publishing, which plays a central role in pursuing a self-organised practice, and in keeping communication design close to the public.
The core of your studies consists of overarching practice seminars, where you stop to think and share your learning with others. In the first-year Design Practice Seminar, you reflect on your own design practice and build a framework of references by assembling your individual Designer’s Archive. In the second-year Research Practice Seminar, you work on the development of your own research project that leads to your master’s thesis. The studies enable you to update your skills and knowledge whether you aim for professional design practice in an applied or self-organized context or to continue to doctoral studies.
Thesis
The Master’s thesis is a significant part of your studies and the second year of the two-year degree is mainly dedicated to thesis work. You will develop your thesis with the help and guidance of the MA Thesis Seminar, the supervising professor, and your thesis advisor(s). The thesis can either be a design project based on practice, or alternatively apply further research methods and theory, but it always includes a written part with references to literature. Your thesis project will be an opportunity to both strengthen and demonstrate your design skills and/or theoretical knowledge in a specialised area and to position your practice within a specific domain or framework.
Internationalisation
You will take part in an international and diverse learning community with students and staff from all over the world. The programme regularly invites international guests to give lectures or courses or to conduct workshops. As a part of your individual study plan, you will have the possibility to spend a semester abroad as an exchange student in one of the university’s numerous partner universities or to include an internship abroad.
Career opportunities
As a graduate of the VCD programme, you will have the skills and knowledge to work as a design professional in visual communication design, either by developing your own practice or with an established design agency or organisation. You will also be prepared to work as an art director, design lead, or in another managerial role.
Postgraduate study options
A finished degree with a successful master’s thesis enables you to apply for doctoral studies in art and design, with the possibility of an academic career in the emerging field of practice as research.
Programme-specific Admission Procedure and Evaluation Criteria
Applicants meeting Aalto’s general eligibility criteria for master's studies will be evaluated and ranked according to the evaluation criteria that have been decided in advance for each study option.
The applications to the Master's Programme in Visual Communication Design (VCD) will be evaluated based on the following criteria.
Phase I
Artistic and/or design practice 1/2
Assessed area
Demonstrations of artistic and/or design work or assignments
Admission requirements
Design skills, conceptual thinking, communicative approach, diversity in visual experimentation, demonstrated potential
Method of demonstrating competence
Portfolio
Maximum size for the portfolio is 1.0 GB. Name the file as: Portfolio-surname-firstname.pdf
Artistic and/or design practice 2/2
Assessed area
Demonstrations of artistic and/or design work or assignments
Admission requirements
Design skills, conceptual thinking, communicative approach, diversity in visual experimentation, demonstrated potential
Method of demonstrating competence
Preliminary assignment (added in the Portfolio document)
Suitability
Assessed area
Applicant’s further suitability to the study option, motivation, and commitment for studies/communication skills
Admission requirements
Articulation, focus, critical thinking, communicative intent
Method of demonstrating competence
Designer statement
Other areas of competence
Assessed area
Work experience and other acquired knowledge/achievements e.g. publications, non-formal education, competitions
Admission requirements
Education and/or experience in visual communication or related fields
Method of demonstrating competence
Curriculum vitae
Phase II
Suitability
Assessed area
Applicant’s further suitability to the study option, motivation, and commitment to studies/communication skills
Admission requirements
Communicative skills, articulation, focus
Method of demonstrating competence
Interview
Evaluation process
The applicants will be first evaluated based on Aalto’s general eligibility requirements. Applicants meeting the general eligibility criteria for master's studies will be evaluated and ranked according to the evaluation criteria that has been decided in advance for each study option.
The selection process for applicants who meet the general eligibility criteria comprises of two phases.
Phase I
In Phase I, the applications are evaluated based on the following criteria
Artistic and/or design practice
Suitability/Designer statement
Other areas of competence
Only the applicants who ranked highest in the preliminary evaluation will be invited to phase II in the selection process.
Phase II
In Phase II, the evaluation is based on the following criteria
Suitability/Interview
After the evaluation conducted in Phase II, the best applicants will be selected based on the joint evaluation from Phases I and II. Part of the applicants are invited to Phase II. The invitation to Phase II will be sent to the applicants at the latest 7 days in advance.
Study-option-specific documents requested
The documents requested from all applicants are listed on the Aalto University website (https://www.aalto.fi/en/study-at-aalto/applying-to-masters-programmes). In addition, applicants to this study option are requested to provide the following study-option-specific documents:
Portfolio
For your portfolio, choose a selection of projects and explorations which best reflects your present knowledge, skills and experience. We appreciate careful curation of your previous projects, but also consider how your portfolio can best communicate the direction towards which you would like to take your practice.
We suggest annotation that gives us some information on the background and brief explanation of the process of your projects. If the work is done in collaboration, you should clearly describe your role.
Instructions for the portfolio:
Pdf file (with links to online/video content where applicable)
Maximum 15 pages
Any time-based work should not exceed 5 minutes in total
Maximum size for the portfolio is 1.0 GB. Name the file as Portfolio-surname-firstname.pdf. If your portfolio contains password protected video links, include the password(s) in your portfolio. If a portfolio is not uploaded to the online application form by the deadline, the application will be rejected.
In addition to the above, your portfolio must include the preliminary assignment described below.
Lack of Portfolio will adversely affect the evaluation of your application.
Preliminary assignment (added in the Portfolio document)
Create a visualisation of a topic that feels urgent to you at the moment. Visualisation can be understood broadly, so we welcome either fact or fiction: it is up to you and a part of your challenge, whether your visualisation is expressive or data-based; typography or image; static or in motion. Think of the assignment as an extension of your portfolio: an opportunity to indicate where you might want to take your practice next. The assignment is also a chance to show your skills in visual communication and conceptual thinking, and to let us know more about who you are and which questions are important to you.
The format and medium of your visualisation are up to you, but the end result should be documented in the portfolio pdf. No existing work should be used: please complete original work for this assignment.
The preliminary assignment must be added into your portfolio pdf file and titled clearly as such.
The lack of Preliminary Assignment will adversely affect the evaluation of your application.
Designer Statement
Regard your Designer Statement as a letter where you briefly describe your design practice, and where you see yourself at the moment. Let us know how you like to work, which questions and frameworks are urgent to you, and how you would like to redefine your practice.
You can also describe your own mix of interests towards the intertwining competence areas developed in our curriculum: information design, visual narrative, and type & written language.
As the central task in the 2-year MA studies is the thesis project, we appreciate learning about your topics of interest and exploration that might lead to thesis work. Note that any plans you describe at this stage are not binding.
The lack of Designer Statement will adversely affect the evaluation of your application.
CV
In your CV, please list your education, work experience, and skills, together with possible exhibitions, publications, awards, grants and study trips relevant to your practice.
Lack of CV will adversely affect the evaluation of your application.
Language of application documents
The application documents must be submitted in English.
